ExxonMobil (US)

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Selected ExxonMobil advertising

ExxonMobil is one of the world's biggest energy companies by both revenues and proved reserves, producing almost 4m barrels of oil and gas a day in 2014. Proved oil-equivalent reserves were almost 20bn barrels at the end of 2016. Its main consumer-facing business is its global network of service stations, operating in the US as Exxon and internationally - mainly in Europe - as Esso. There are around 21,000 outlets globally, more than half of them in North America. The vast majority, including all stations in North America, are operated by licensees. It also markets engine lubricants globally under the Mobil brand. Like all its rivals, though, it has been wrestling for several years with mercurial fluctuations in the price of oil, which have caused dramatic changes in revenues and profits. Revenues have more than halved since 2012 as a result of the dramatic decline in oil prices, falling to $219bn in 2016. Over the same period, net income has plunged by four-fifths. Chairman & CEO Rex Tillerson stepped down in early 2017 to become Secretary of State for the Trump administration. He was replaced by Darren Woods. The current group was formed from the reunification in 1999 of Exxon and Mobil, two of the several units created in 1911 from the break-up of America's original 19th Century energy pioneer Standard Oil. The Esso name was coined in 1926 from the S and O of Standard Oil by what was then Jersey Standard. That company changed its name to Exxon in 1972. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 4th October 2017


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 21st Dec 2017: Ads of the Week: "Reindeer Princess". Adam&Eve DDB unearths an unusual tale for ExxonMobil, recounting the story of "Reindeer Princess" Anne. No, it's not that ExxonMobil have given up on fossil fuels to embrace reindeer-powered vehicles; but their remotely located Esso petrol stations in Norway allow this champion reindeer racer to keep her snowmobile topped up through the winter. An interesting and unusual tale.


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