ExxonMobil advertising & marketing assignments

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Selected ExxonMobil advertising

ExxonMobil is one of the world's biggest energy companies by both revenues and proved reserves, producing 3.8m barrels of oil and gas a day in 2020. Proved oil-equivalent reserves, either directly controlled or through partnerships, were 15.2bn barrels at the end of 2020. Its main consumer-facing business is its global network of service stations, operating in the US as Exxon or Mobil and internationally - mainly in Europe - as Esso. There are around 21,000 outlets globally selling Exxon-produced fuels, more than half of them in North America. The vast majority, including all stations in North America, are operated by licensees. It markets fuels and engine lubricants globally under the Mobil and Synergy brands, and also produces a broad range of chemicals used in the manufacture of everything from medical equipment to automobile tires. Like all its rivals, though, ExxonMobil has been wrestling for several years with mercurial fluctuations in the price of oil, which have caused dramatic changes in revenues and profits. Revenues have fluctuated dramatically in recent years as a result of the dramatic turbulence in oil prices, and more recently the global impact of the Covid pandemic which prompted a steep fall in demand. In just three years, revenues fell from a high of $279.3bn for 2018 to just $178.6bn in 2020. Impairment charges arising from the pandemic resulted in a net loss of $22.4bn (from net profit of $13.4bn in 2019). Chairman & CEO Rex Tillerson stepped down in early 2017 to become Secretary of State for the Trump administration. He was replaced by Darren Woods. The current group was formed from the reunification in 1999 of Exxon and Mobil, two of the several units created in 1911 from the break-up of America's original 19th Century energy pioneer Standard Oil, founded in 1870. The Esso name was coined in 1926 from the S and O of Standard Oil by what was then Jersey Standard. That company changed its name to Exxon in 1972.

Capsule checked 30th March 2021

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Recent stories from Adbrands Update:

Adbrands Weekly Update 21st Dec 2017: Ads of the Week: "Reindeer Princess". Adam&Eve DDB unearths an unusual tale for ExxonMobil, recounting the story of "Reindeer Princess" Anne. No, it's not that ExxonMobil have given up on fossil fuels to embrace reindeer-powered vehicles; but their remotely located Esso petrol stations in Norway allow this champion reindeer racer to keep her snowmobile topped up through the winter. An interesting and unusual tale.

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