Fallon advertising & marketing assignments

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Fallon established a reputation as one of America's most admired creative agencies during the 1990s. Pat Fallon had originally launched the business in 1981 before selling it to Ogilvy & Mather later that decade. Unhappy about Ogilvy's subsequent takeover by WPP, he bought the business back and then effectively reinvented it. Over the following few years, Fallon created a succession of widely admired campaigns for, among others, BMW, United Airlines and Citigroup. The agency quadrupled its billings in just three years before selling for the second time in 2000, this time to Publicis. That deal allowed Fallon to expand its presence around the globe with outposts such as Fallon London. By mid-decade, though, following the departure of key creative leaders Dave Lubars in Minneapolis and Ari Merkin in New York, the US agency had begun to struggle with a series of account losses, and was increasingly overshadowed by its UK office, which was then enjoying considerable critical acclaim as a result of stunning work for clients such as Sony, Orange and Cadbury. In 2007, Publicis established a closer partnership between Fallon and its larger stablemate Saatchi & Saatchi under a shared umbrella structure, known as SSF Group. Yet Fallon's performance in the US has remained uneven, while the London office suffered an alarming slump after 2010. Fallon still operates two US offices; the main HQ in Minneapolis and secondary office in New York, previously aR New York. The agency is among the several Publicis agencies contributing to the Groupe's dedicated Walmart unit Department W. AdAge estimated US revenues for Fallon of $31m in 2019. Long-serving CEO Mike Buchner (and Fallon lifer) moved up to chairman that year but retired in 2020 after 35 years with the agency. Rocky Novak is now CEO with Nikki Baker and Leslie Shaffer as joint ECDs.

Capsule checked 27th January 2021

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Recent stories from Adbrands Update:

 Adbrands Daily Update 11th Jul 2019: Another milestone in the slow motion merger of Publicis Groupe agency brands was announced today. Most of the main agencies under the Publicis Communications banner in the US are being divided into three regional businesses, East, West and Center, each with their own CEO. Individual brands will remain for the time being, but the new structure seems to ensure their ultimate elimination. Publicis Communications West will comprise Saatchi & Saatchi's offices in Los Angeles and Dallas, as well as Team One, Conill, Publicis Seattle and Publicis Hawkeye in Dallas. Andrew Bruce, also CEO of Publicis Communications North America, will lead that division. Publicis Communications East covers the main Publicis and Saatchi & Saatchi outposts in New York as well as dedicated unit P&G One. Also digital shop Rokkan and the Saatchi X shopper agency. Jem Ripley, a former senior executive of SapientRazorfish, was named as CEO, and will also oversee digital business PublicisSapient. Leo Burnett will be the core business within Publicis Communications Center, alongside Arc, Fallon, Martin Retail Group and Turner Duckworth. Burnett's current North America CEO Andrew Swinand remains CEO.

Adbrands Social Media 29th Jun 2018: FRIDAY CLASSIC: The Cosmopolitan of Las Vegas 'Let Me Go' by Fallon Minneapolis (2012). The Fallon agency brand has rather faded since its heyday a decade or so ago. For a time though, initially in the US and later in the UK, the agency was one of the industry's most admired as a result of a string of exceptional and memorable films for clients including BMW and United Airlines in the US and Cadbury and Sony in the UK. For now, though, here's a late flowering - almost a last gasp even - from Fallon's US office in Minneapolis, an extravagant campaign for Marriott's boutique hotel The Cosmopolitan of Las Vegas....[Story continues here]..

Adbrands Weekly Update 28th Jan 2016: Ads of the Week: "What We Were Thinking". As usual the Super Bowl will offer a platform for a host of first time advertisers as well as all those seasoned pros like auto companies and brewers. Many novice spots are a bit ropy but this one from Fallon Minneapolis for Quicken Loans is first-rate. A clever and complicated idea like this, with some cool effects and lots of different camera set-ups, will always win our hearts. Though we doubt very much that the process of getting a push-button mortgage is quite as easy as they make out...

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