FCB Health advertising and marketing assignments

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FCB Health is the network within FCB Group handling pharmaceutical and healthcare clients, and one of the world's most admired healthcare marketing specialists. The main FCB Health NY agency is partnered by three other full service agencies: Area 23, Neon and FCBCure. The latter transferred across sister group ICC Lowe in 2015. There is also a collection of specialist units including medical education agencies ProHealth, Area 23 on Hudson and Trio (also from ICC Lowe); data science unit Solve(d); branding shop BX and production house Studio Rx. Latest addition to the fold is patient experience agency YuzuYello, launched in 2020. The international network includes dedicated offices in Canada, the UK, Germany, Brazil and Spain, as well as affiliate agencies in more than 10 other markets. The group as a whole is widely admired as one of the healthcare industry's most competitive agencies, a multi-year winner of Agency of the Year and Most Creative Agency from trade publishers Med Ad News and Medical Marketing & Media. An FCB Health Network agency has been named Most Creative Agency eight out of nine years since 2010, while Area 23 has been Most Admired Agency every year since 2016. Dana Maiman is CEO. AdAge estimated combined global revenues of $371m for 2019. MM&M put the total figure even higher, estimating $280m for FCB Health NY, $150m for Area 23, $47m for Neon and $37m for FCB Cure. The original core of the business was San Francisco-based Vicom Associates, acquired by FCB in 1984 and renamed Vicom/FCB. Vicom co-founder Tom Domanico led the business for the next 27 years until 2011. Following FCB's takeover of the Bozell network in 2000, the latter's health marketing division, Bozell Wellness, was absorbed to create FCB Healthworks, but that brandname was later dropped in favour of FCB HealthCare, and later just FCB Health. 

Capsule checked 19th November 2020

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Recent stories from Adbrands Update:

Adbrands Daily Update 21st Jun 2019: FCB Health was the pround recipient of a Cannes Lions Grand Prix in the mainstream Innovation category for "See Sound", a device for people with hearing disabilities. Created by San Francisco developer Wavio, the device recognises sounds like fire alarms or a crying baby and sends text alerts to customers' smartphones.

Adbrands Weekly Update 14th Jan 2016: Interpublic continued to consolidate its specialist FCB Health marketing network following the absorption of the old ICC Lowe Healthcare group last year. Now two of that network's standalone US units, ICC and Pace, are to merge under the new name of Cure. It will carry the tagline "an FCB Health company", as will the third of ICC Lowe's three main units Trio.

Adbrands Weekly Update 5th Mar 2015: Interpublic announced the consolidation of its two smaller healthcare marketing businesses as a single unit. Management responsibility for ICC Lowe, previously part of the Lowe & Partners group, is to transfer to larger sibling FCB Health. ICC Lowe's long-serving CEO Steve Viviano will depart after an initial integration period, but the three main units of ICC Lowe will continue to trade as separately branded agencies, at least for the time being, under the oversight of FCB Health CEO Dana Maiman. "More and more, we're seeing healthcare business contested at the holding company level," said Interpublic CEO Michael Roth, "with clients looking for truly comprehensive global solutions. We believe there is a real opportunity in focusing our healthcare marketing investment behind two strong global networks, McCann Health and FCB Health." 


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