FCB Health : advertising and marketing assignments

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FCB Health is the specialist network within FCB Group handling pharmaceutical and healthcare clients. The main agency is partnered by two other full service agencies - Area 23 and Neon - and a collection of specialist units including ProHealth and Hudson Global and in 2015, FCB Health also absorbed specialist Trio and what is now FCB Cure, another full-service shop, from sister group ICC Lowe. BX is a new branding satellite in New York, launched in 2018. There is also a sizeable international network with offices in 20 countries, mostly affiliate relationships with local agencies or outposts within regional offices of FCB. There are standalone dedicated offices in Canada, the UK, Germany and Brazil. The group as a whole is widely admired as one of the healthcare industry's most competitive agencies, a multi-year winner of Agency of the Year and Most Creative Agency from trade publishers Med Ad News and Medical Marketing & Media. FCB Health was both publications' Agency of the Year 2015 and Healthcare Network of the Year at Cannes Lions 2018; Area 23 was Med Ad News Agency of the Year and Cannes Lions Health Agency of the Year for 2017 and scooped all three top Med Ad News awards for 2018: Agency of the Year, Most Creative Agency and Most Admired Agency. Dana Maiman is CEO. MM&M estimated revenues of $182m for FCB Health in 2017, $102m for Area 23, $35m for Neon and $32m for FCB Cure. AdAge estimated combined global revenues of $314m for 2017. The original core of the business was San Francisco-based Vicom Associates, acquired by FCB in 1984 and renamed Vicom/FCB. Vicom co-founder Tom Domanico led the business for the next 27 years until 2011. Following FCB's takeover of the Bozell network in 2000, the latter's health marketing division, Bozell Wellness, was absorbed to create FCB Healthworks, but that brandname was later dropped in favour of FCB HealthCare, and later just FCB Health. 

Capsule checked 9th November 2018

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Recent stories from Adbrands Update:

Adbrands Daily Update 21st Jun 2019: FCB Health was the pround recipient of a Cannes Lions Grand Prix in the mainstream Innovation category for "See Sound", a device for people with hearing disabilities. Created by San Francisco developer Wavio, the device recognises sounds like fire alarms or a crying baby and sends text alerts to customers' smartphones.

Adbrands Weekly Update 14th Jan 2016: Interpublic continued to consolidate its specialist FCB Health marketing network following the absorption of the old ICC Lowe Healthcare group last year. Now two of that network's standalone US units, ICC and Pace, are to merge under the new name of Cure. It will carry the tagline "an FCB Health company", as will the third of ICC Lowe's three main units Trio.

Adbrands Weekly Update 5th Mar 2015: Interpublic announced the consolidation of its two smaller healthcare marketing businesses as a single unit. Management responsibility for ICC Lowe, previously part of the Lowe & Partners group, is to transfer to larger sibling FCB Health. ICC Lowe's long-serving CEO Steve Viviano will depart after an initial integration period, but the three main units of ICC Lowe will continue to trade as separately branded agencies, at least for the time being, under the oversight of FCB Health CEO Dana Maiman. "More and more, we're seeing healthcare business contested at the holding company level," said Interpublic CEO Michael Roth, "with clients looking for truly comprehensive global solutions. We believe there is a real opportunity in focusing our healthcare marketing investment behind two strong global networks, McCann Health and FCB Health." 

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