Frito-Lay (US)

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Frito-Lay is the world's leading manufacturer of potato chips, with snack brands including Lay's, Fritos, Doritos, Walkers Crisps and Ruffles. The group holds the leading position in salty snacks in more than 30 countries, including all the biggest global markets. It is a global division of PepsiCo, forming a very suitable accompaniment to that group's international portfolio of soft drinks. In recent years, the group has taken several steps to improve the nutritional content of its products, and has also begun to broaden its range beyond potato, corn and tortilla chips into whole grain and even fruit and nut-based snacks.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 7th April 2016: PepsiCo reshuffled senior managers in the wake of Tom Greco's resignation as CEO of Frito-Lay North America to lead retailer Advance Auto Parts. His predecessor at Frito-Lay, Al Carey, currently CEO North America Beverages, will take back supervision of the business in addition to his current duties, with a wider role as CEO, PepsiCo North America. Vivek Sankaran, previously COO, becomes president & COO, Frito-Lay North America, while Kirk Tanner moves up to president & COO, North America Beverages.

Adbrands Weekly Update 3rd Mar 2016: PepsiCo named Jennifer Saenz as the new SVP & chief marketing officer for global snacks business Frito-Lay. She succeeds Ram Krishnan who is moving up to a group role as general manager of the PepsiCo Walmart account. Saenz was previously VP, innovation at Frito-Lay.

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Frito-Lay website


Lay's Frito's
Walkers Crisps Sabritas
Doritos Quaker Chewy
SunChips Gamesa cookies
Smith's Crisps Pehuamar snacks
Cracker Jack Elma Chips



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