Fry's Electronics advertising & marketing assignments

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Fry's Electronics is one of America's largest remaining specialist retailers of consumer electronics. Still privately owned, the business was founded in 1985 in California's Silicon Valley by brothers John, Randy and Dave Fry, along with John's girlfriend Kathy Kolder. Their father Charles Fry had owned and run the Fry's Supermarkets business, before selling to Kroger in 1972. John Fry had previously served as the supermarket chain's IT manager. The brothers gradually opened a chain of large-format warehouse stores, mainly in the West and Mid-West, and also sell online. Unlike main rival Best Buy, Fry's is targeted more directly at hobbyists and high-tech professionals, and sells a huge variety of electronics components as well as finished products. (Its main rival in this segment, RadioShack, closed down in 2015). It also retails own-brand Fry's PCs. As of late 2018, there were 31 stores in nine states, but the largest concetration of stores are in California (17 stores) and Texas (9 stores). Famously, most stores have a unique themed interior design, inspired by subjects such as the Wild West, NASA space exploration, ancient Egypt, 50's Hollywood and Texas oil. The headquarters store in San Jose is designed to resemble a Mayan temple. Revenues were around $2.4bn in 2017. The four founders still jointly own and run the business. John Fry is CEO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 31st December 2018

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