FutureBrand is a global brand strategy agency, and the leading design consultancy within the Interpublic portfolio. It is usually aligned as part of the McCann Worldgroup. The group provides a wide variety of services including corporate and consumer branding, brand valuation and management, retail design and other branded environments, market strategy and naming. It publishes a number of proprietary research or branding studies. One of the most widely publicised is the Country Brand Index, an annual ranking primarily designed for the travel and tourism industry, which evaluates national reputations.
Which clients does Futurebrand handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Future? Other major international design and branding agencies include Omnicom's Interbrand and other agencies; WPP's Landor, Brand Union and Fitch; and independents such as Imagination Group. See also Marketing Services Sector index.
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Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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