FutureBrand is a global brand strategy agency, and the leading design consultancy within Interpublic. It is usually aligned as part of the McCann Worldgroup. FutureBrand provides a wide variety of services including corporate and consumer branding, brand valuation and management, retail design and other branded environments, market strategy and naming. It also publishes a number of proprietary research or branding studies; the best-known are the Country Brand Index, an annual ranking for the travel and tourism industry which evaluates national reputations; and the FutureBrand Index measuring perceptions of the world's top 100 companies. There are now 25 FutureBrand offices in 20 countries. Advertising Age estimated worldwide revenues of $99m in 2016, including $30m in the US. Patrick Smith is global president & CEO, based in the UK; Jim Lowell, in the US, is president. The original core of what is now FutureBrand was The Coleman Group, a design agency founded by Owen Coleman in 1966. That company was acquired by Interpublic in 1995; two years later Coleman acquired Swiss branding agency Schmidlin & Partner. Also that year IPG acquired another brand strategy agency, Diefenbach Elkins, followed by the UK's Davies Baron in 1998. In 1999 all three businesses were merged under the FutureBrand name, and were aligned with the McCann Erickson Worldgroup. Most local offices adopted a uniform FutureBrand identity a few years ago, but more recent acquisitions like product designer Speck, retail consultancy UXUS and digital agency Hugo & Cat retain separate branding.Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Who are the competitors of FutureBrand? Other major international design and branding agencies include Omnicom's Interbrand and other agencies; WPP's Landor, Brand Union and Fitch; and independents such as Imagination Group. See also Marketing Services Sector index.
Capsule checked 12th January 2018
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