FutureBrand is a global brand strategy agency, and the leading design consultancy within Interpublic. It is usually aligned as part of the McCann Worldgroup. FutureBrand provides a wide variety of services including corporate and consumer branding, brand valuation and management, retail design and other branded environments, market strategy and naming. It also publishes a number of proprietary research or branding studies; the best-known are the Country Brand Index, an annual ranking for the travel and tourism industry which evaluates national reputations; and the FutureBrand Index measuring perceptions of the world's top 100 companies. There are now 20 FutureBrand offices in 16 countries. Advertising Age estimated worldwide revenues of $60m in 2018. Nick Sykes is global CEO, based in London. The original core of what is now FutureBrand was The Coleman Group, a design agency founded by Owen Coleman in 1966. That company was acquired by Interpublic in 1995; two years later Coleman acquired Swiss branding agency Schmidlin & Partner. Also that year IPG acquired another brand strategy agency, Diefenbach Elkins, followed by the UK's Davies Baron in 1998. In 1999 all three businesses were merged under the FutureBrand name, and were aligned with the McCann Erickson Worldgroup. Most local offices adopted a uniform FutureBrand identity a few years ago, but more recent acquisitions like retail consultancy UXUS and digital agency Hugo & Cat retain separate branding.
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Which clients does FutureBrand handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of FutureBrand? Other major international design and branding agencies include Omnicom's Interbrand and other agencies; WPP's Landor, Brand Union and Fitch; and independents such as Imagination Group. See also Marketing Services Sector index.
Capsule checked 10th April 2020
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 35,000 worldwide account assignments for over 9,500 leading brands.
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