Georgia-Pacific : advertising & marketing assignments

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Selected Georgia-Pacific advertising

Georgia-Pacific is America's leading manufacturer of wood and paper-based products. Although the biggest part of its revenues comes from from B2B operations like building materials and packaging, it is perhaps more widely known for consumer products. US brands include Angel Soft and Quilted Northern bathroom tissue - the latter is one of America's oldest brands, dating back to 1902 - as well as Sparkle and Brawny kitchen towels, Vanity Fair paper napkins and Dixie disposable cups and plates. The group also has a sizeable professional and away-from-home division, and is a major supplier of own-label paper products to supermarket retailers. What was once a large collection of similar products across Europe - with brands including Moltonel, Lotus, Nouvelle, Vania and Delica - was sold in 2012 to what is now Essity in 2012. The industrial divisions of Georgia-Pacific manufacture paper and board packaging, mainly for use in the consumer products industry. The group is also one of America's largest suppliers of building materials, including cut timber, gypsum, plasterboard and filler materials. Brands include Plytanium, DensArmor Plus and ToughRock. Georgia-Pacific was acquired in 2005 by family controlled industrial giant Koch Industries, in what was then the largest ever takeover of a public company by a private firm. Christian Fischer is CEO of Georgia-Pacific. The consumer products division is now headed by group EVP David Duncan. GP doesn't disclose financials, but revenues are estimated at approx $15bn, including around $6bn from consumer products.

Which agencies handle advertising for Georgia-Pacific? Find out more from Adbrands Account Assignments

Who are the competitors of Georgia-Pacific? GP's main competitors in consumer products are Procter & Gamble and Kimberly-Clark. See Personal Care Sector and Household Care Sector

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Historical profile information for Georgia-Pacific

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