Engagement marketing agency GMR is often credited as being the first dedicated event marketing agency in the US. Founded in the early 1980s it is still one of the two biggest experiential agencies in the US, and also offers sponsorship, shopper and field marketing services. Until recently, it was the key business within Radiate Group, an Omnicom subsidiary set up to coordinate the activities of around 20 separate agencies with a presence spread across North America, Europe and Asia. Gradually, however, GMR has absorbed several of these partners and the Radiate concept was phased out in 2013.
Which clients does GMR handle? Find out more from the Adbrands Account Assignments database
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