Goodby Silverstein & Partners has basked for some years in the general adulation of its peers, but the partners themselves seem determined to keep their shop small and laid-back. As a result, unlike equally admired agencies such as Wieden & Kennedy or Crispin Porter & Bogusky, Goodby Silverstein has resisted the temptation to expand its footprint with offices in other countries or even much beyond its home city of San Francisco. Luckily, parent group Omnicom agrees with this strategy, and this creatively led agency retains standalone status within the marketing giant's portfolio, allowed very much to go its own way, producing ads under a guiding philosophy which it describes as "art serving capitalism".
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Adbrands Weekly Update 29th Mar 2018: Goodby Silverstein & Partners was the proud victor in a prolonged and gruelling contest for the BMW USA creative account. However, the manner of the appointment has generated considerable negative comment in the trade media. BMW, along with search consultant Ryan Roth Hayes, initially selected 25 agencies to compete. Three months ago, this list was then cut down to five, who were then required to spend considerable time and money on pitch presentations. Goodby was finally selected, the news imparted by a victory parade of BMW cars outside its offices in San Francisco. However, BMW's VP, marketing Trudy Hardy and her team apparently couldn't find the time to let the other four agencies on the pitch know they had been unsuccessful. According to Agency Spy, "the losing agencies found out only moments before or even after the news went live in the [trade media]. Several parties with knowledge of the review say that everyone except GS&P was kept in the dark until the last minute. Most of the losing agencies got the news from the search consultancy rather than the client, while others learned from the winner's own social media feed or the breaking email alert from AdAge."
Adbrands Weekly Update 1st Feb 2018: Ads of the Week "Dorito's Blaze vs Mtn Dew Ice". We weren't too sure about the advance trailer, but actually Pepsico's double spot for Doritos and Mtn Dew, from Goodby Silverstein, is pretty damn fantastic. Let's not give too much away. You already know the ad stars GoT's Peter Dinklage and Morgan Freeman. Let's just say that Busta Rhymes and Missy Elliott also appear, and that Missy's initial audible appearance is guaranteed to get a laugh. This could be one of the Big Game's best. How much better is this than the crowd-sourced ads that Dorito's used to be hung up on.
Adbrands Weekly Update 14th Dec 2017: There was an end of the era moment at Goodby Silverstein, which is to surrender the "Got Milk?" account for California Milk Producers after a 25-year run. The business transfers to rival roster agency Gallegos.
Adbrands Weekly Update 21st Sep 2017: PepsiCo named Goodby Silverstein as the new guardian of its Pepsi trademark following an Omnicom-only review. The scope of the appointment is undisclosed, but Goodby is expected to take over from BBDO as the new US lead for the soft drink brand.
Adbrands Weekly Update 23rd May 2017: The biggest account assignment so far this week was Goodby Silverstein's resignation of the Cisco Systems account after Ogilvy - from whom Goodby originally won the business in 2012 - was reappointed to handle a one-off project. The entire account will now be assumed by Ogilvy. "We decided to part ways with Cisco due to differences in strategy and creative work," said Goodby president Derek Robson. "It was a mutual decision, and we wish them the best."
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