Goodby Silverstein & Partners has basked for some years in the general adulation of its peers, but the partners themselves seem determined to keep their shop small and laid-back. As a result, unlike equally admired agencies such as Wieden & Kennedy or Crispin Porter & Bogusky, Goodby Silverstein has resisted the temptation to expand its footprint with offices in other countries or even much beyond its home city of San Francisco. Luckily, parent group Omnicom agrees with this strategy, and this creatively led agency retains standalone status within the marketing giant's portfolio, allowed very much to go its own way, producing ads under a guiding philosophy which it describes as "art serving capitalism".
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. The Adbrands Company Profile of Goodby Silverstein summarises the agency's history and current operations and includes the following link:
Goodby Silverstein website
Adbrands Weekly Update 23rd May 2017: The biggest account assignment so far this week was Goodby Silverstein's resignation of the Cisco Systems account after Ogilvy - from whom Goodby originally won the business in 2012 - was reappointed to handle a one-off project. The entire account will now be assumed by Ogilvy. “We decided to part ways with Cisco due to differences in strategy and creative work," said Goodby president Derek Robson. "It was a mutual decision, and we wish them the best."
Adbrands Weekly Update 27th Apr 2017: Ads of the Week: "Machines". We just don't get to see enough from Goodby Silverstein these days. Plenty of great spots for Adobe but not too much else. That makes this new campaign for ticket reseller Stubhub doubly enjoyable. There are two very different executions, but this is the better by far, not least because it's so wildly and extravagantly over-the-top. The Apocalypse is Nigh, but that's not what our protagonist is worried about... Sia must feel very honoured indeed.(See the other ad on our Facebook page).
Adbrands Weekly Update 23rd Mar 2017: Ads of the Week "The Heist". Better leave your mobile at home next time you're thinking about doing something you shouldn't. The latest comedy gem from Goodby Silverstein for Adobe illustrates the advantages (some might call them disadvantages) of the modern Connected World. It's all part of Adobe's new Experience Cloud offering that links all your business processes. Just shows that B2B marketing doesn't need to be dull.
Adbrands Weekly Update 22nd Dec 2016: Goodby Silverstein regained an automobile account for the first time since it lost Chevrolet in 2013. It was named as lead agency for the Chrysler car brand in the US, its biggest single account win for several years.
Adbrands Weekly Update 16th Jun 2016: Ads of the Week: "News". Woooaaah! Here's a weird new campaign from Goodby Silverstein & Partners for Sonic Drive-Ins. There's some kind of bizarre mental trick going on here where it quickly becomes impossible to see the real people behind these talking mouths... or it just all that mescaline we've been swallowing...? For purely medicinal purposes you understand.
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