George P Johnson (GPJ) is the world's biggest privately-owned event marketing agency, responsible for managing around 5,000 events a year across the globe, many of them for the automotive and technology industries. Holding company Project Worldwide was established at the end of 2010 to serve as a holding company for GPJ as well as a growing collection of acquired businesses including US creative agencies Partners & Napier, Argonaut and Pitch.
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Adbrands Weekly Update 7th Aug 2014: Project Worldwide, best known as the holding company for global event marketing giant George P Johnson, added another prize to its growing collection of secondary agencies. The latest feather in its cap is LA-based ad agency Pitch, current lead on Burger King's US creative account. No price was disclosed. Pitch joins a small roster of other agencies under the Project umbrella including Argonaut - who were responsible for Volkswagen's Super Bowl 2014 spot - and Partners & Napier. Also this week, Project announced the spin-out of part of the main George P Johnson business as a separate specialised agency under the banner of GPJ Sports Marketing. GPJ already handles a number of sports-related projects on behalf of clients such as Under Armour, Pepsi and Lexus.
Adbrands Weekly Update 6th Jun 2013: Project Worldwide, best known as the parent group for global exhibition and event marketer George P Johnson, added another string to its bow with the launch of new retail marketing agency Shoptology. It's Project's second launch this year, following San Francisco creative boutique Argonaut. The new agency is being run by Charlie Anderson, formerly North America CEO of Saatchi & Saatchi X, with Lipton Iced Tea as its first client.
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