Gravity Media (US)
Gravity Media is a fast-growing multicultural agency which focuses on more specialised segments of the traditional multi-racial market than the mainstream of Hispanic and African-American communities. Though generally classified as an Asian-American specialist, it actually targets a broad range of different cultural groups including Indian, Middle Eastern and Russian. It operates offices in New York and London. Despite its name, it offers a full range of marketing services, creative as well as media. It is a unit of Findr Group, an independent marketing services group headed by Russian-born entrepreneur Yuriy Boykiv. Advertising Age estimated US revenues of $23m for Gravity in 2015. The business was acquired at the end of 2016 by Dentsu Aegis Network. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Capsule checked 16th August 2016
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 17th Nov 2016: Dentsu Aegis Network's shopping spree continued with the acquisition of Gravity Media, the New York multicultural agency founded and run by Yuriy Boykiv. The deal also covers Gravity's parent entity Findr Group which also owns two digital marketing and social media units. Boykiv will continue to run the business, reporting to DAN US CEO Rob Horler.
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