Haagen-Dazs: Brand Profile

Profile subscribers click here for full profile

Haagen-Dazs invented the category of luxury ice cream for adults. Before its creation, ice cream was almost always cheaply produced and cheap to buy, largely targeted at a family or kids' market. Haagen-Dazs ushered in a new age in which ice cream could be exclusive, prestigious, sophisticated and even sexy. It remains the best-selling brand in the super-premium segment despite stiff competition from other players, most notably Ben & Jerry's. Sales of both brands were affected in the 2000s by concerns over healthy eating and Haagen-Dazs' high calorific content. That prompted the launch of several low-fat variants. The ice cream is available in around 80 countries worldwide. Ownership is effectively split between General Mills and Nestle. Although the brand is actually owned by General Mills, Nestlé has an exclusive long-term license to manufacture and distribute Haagen-Dazs in its biggest market by far, North America.

Selected Haagen-Dazs advertising

Which agencies handle advertising for Haagen-Dazs? Find out more from the Account Assignments database

Who competes with Haagen-Dazs? See Food Sector index for other companies

Subscribers only: Adbrands profile Account assignments and selected contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Profile subscribers click here for full profile

Subscribers may access the following website links:

Haagen-Dazs website

Parent

General Mills / Nestle USA

Worldwide

Haagen-Dazs Belgium Haagen-Dazs Netherlands
Haagen-Dazs France Haagen-Dazs Japan
Haagen-Dazs Germany Haagen-Dazs UK

Subscribe to Adbrands.net to access the full profile and account assignments


All rights reserved © Mind Advertising Ltd 1998-2018