Harley-Davidson (US)

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Motorcycle manufacturer Harley-Davidson controls the definitive biker brand, summing up an image of America and free-wheeling independence unmatched by any other product. What else would you expect from the company that gave the world the original hog bike and the zippered black leather biker's jacket? Harley-Davidson still makes the ultimate in high-end heavyweight motorcycles and has successfully extended its brand into clothing, accessories and collectibles. Until recently, the company had also enjoyed an enviable financial record, notching up 20 straight years of revenue and earnings growth. Harley-Davidson crashed back to earth once again in the credit crunch, but has made a strong recovery since 2009, achieving a second year of record revenues in 2014.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

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Harley-Davidson website

Brands

Harley-Davidson Harley Owners Group
Harley-Davidson Financial Services MotorClothes

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