Harte Hanks : advertising and marketing profile at Adbrands.net

Harte Hanks (US)

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Harte Hanks is a leading US-based specialist marketing services group. It has 16 offices across the US, as well as a small presence in the UK, continental Europe and the Philippines. Although it offers a broad range of services, its main offerings are data collection and management, telemarketing, fulfillment mailing and email marketing, especially on the B2B side of the business. Satellite marketing services units Mason Zimbler and The Agency Inside were merged into the main business in 2014. Marketing consultancy Aleutian was acquired in 2016; the following year a strategic alliance was formed with IT consultancy Wipro to offer joint marketing technology services to clients. For several years previously, Harte-Hanks had marketed its own proprietary CRM software system under the name Trillium. That business was sold in 2016. Also until recently the company was a leading publisher of advertising and coupon free-sheets in California and Florida. That division was sold in 2013 after performance crashed in the 2008 recession. Partly as a result, group revenues have fallen by more than two-thirds since the mid-2000s to $384m in 2017. Karen Puckett was appointed as CEO in 2015. Founded in 1924, Harte-Hanks was originally a newspaper publisher which acquired a string of local papers in Texas and the US South West. It later moved into radio and TV, and then direct mail and data analysis, which gradually became the core of the group. The last of its TV and radio interests were sold off in 1997. Christopher Harte, grandson of one of the company's two founders, remains chairman and the biggest shareholder. Adbrands no longer offers a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 10th August 2018

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