Harte Hanks is a leading US-based specialist marketing services group. It has more than 20 offices across the US, as well as a small presence in the UK, continental Europe and the Philippines. Although it offers a broad range of services, its main offerings are data collection and management, telemarketing, fulfillment mailing and emailing services, especially on the B2B side of the business. Satellite marketing services units Mason Zimbler and The Agency Inside were merged into the main business in 2014. Marketing consultancy Aleutian was acquired in 2016. Harte-Hanks also markets its own proprietary CRM software system under the name Trillium. Until recently the company was a leading publisher of advertising and coupon free-sheets in California and Florida. That division was sold in 2013 after performance crashed in the 2008 recession. Partly as a result, group revenues have more than halved since the mid-2000s to $495m in 2015. Karen Puckett was appointed as CEO in 2015. Founded in 1924, Harte-Hanks was originally a newspaper publisher which acquired a string of local papers in Texas and the US South West. It later moved into radio and TV, and then direct mail and data analysis, which gradually became the core of the group. The last of its TV and radio interests were sold off in 1997. Christopher Harte, grandson of one of the company's two founders, remains chairman and the biggest shareholder. Adbrands no longer offers a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 27th May 2016
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