Hellmann's : advertising and marketing profile at Adbrands.net

Hellmann's: Brand Profile

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Hellmann's is the world's best-selling salad dressing, and the flagship for a group of dressings, mustards, ketchups and dipping sauces within the Unilever portfolio. Associated brands include Best Foods, Amora, Wish-Bone and Calvé. The extended Hellmann's family has sales of around €2bn, making it the second biggest food group within Unilever after Knorr. The main Hellmann's brand is best-known for its mayonnaise range, but there are a number of spin-off products such as dips and sauces, mustards, sandwich spreads and flavoured dressings. In some countries, including Eastern European market, the Hellmann's family also includes tomato ketchup.

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Best Foods Calve




Hellmann's Brazil  Hellmann's Poland 
Hellmann's Canada Hellmann's Czech Republic
Hellmann's Greece Hellmann's UK
Hellmann's Argentina  

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