Hellmann's: Brand Profile

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Hellmann's is the world's best-selling salad dressing, and the flagship for a group of dressings, mustards, ketchups and dipping sauces within the Unilever portfolio. Associated brands include Best Foods, Amora, Wish-Bone and Calvé. The extended Hellmann's family has sales of around E2bn, making it the second biggest food group within Unilever after Knorr. The main Hellmann's brand is best-known for its mayonnaise range, but there are a number of spin-off products such as dips and sauces, mustards, sandwich spreads and flavoured dressings. In some countries, including Eastern European market, the Hellmann's family also includes tomato ketchup.

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Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Subscribers may access the following website links here:

Hellmann's website

Brands

Best Foods Calve
Amora  

Parent

Unilever

Worldwide

Hellmann's Brazil  Hellmann's Poland 
Hellmann's Canada Hellmann's Czech Republic
Hellmann's Greece Hellmann's UK
Hellmann's Argentina  

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