Hill Holliday advertising & marketing assignments

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Hill Holliday operates as a standalone agency brand within the Interpublic group. It was originally formed in 1968 as Hill Holliday Connors Cosmopoulos by four executives who had broken away from BBDO. Two of the founders left shortly afterwards, but the agency retained its full name (or HHCC for short) for several more years before selling to Interpublic in 1998 after an unsuccessful attempt to establish a presence in the UK. Under IPG's wing, Hill Holliday gradually expanded its national footprint, absorbing San Francisco's Goldberg Moser O'Neill in 2000, and establishing several other offices across the country as well as separately branded satellite agencies. Most of these regional outposts, including San Francisco, were later shuttered but the agency still has a secondary office in New York. The main agency offers a broad range of disciplines from traditional advertising to direct marketing, sales promotions and digital. Its media department trades as Trilia, and separate creative agency EP & Co (formerly Erwin Penland) also operates as a satellite of Hill Holliday. Healthcare advertising now accounts for a sizeable share of Hill Hollidays's business. AdAge estimated revenues of $185m in 2019. Agency lifer Karen Kaplan is chairman & CEO. (She started at the company as a receptionist in 1982). Lance Jensen - formerly one of the founders of acclaimed indie Modernista - was chief creative officer of Hill Holliday for a decade until 2021. His successor has yet to be named.

Capsule checked 2nd November 2020

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Recent stories from Adbrands Update:

Adbrands Weekly Update 7th Jan 2016: Bank of America transferred the bulk of its consumer advertising from WPP's dedicated Team BAC unit to Interpublic-owned Hill Holliday, which already managed wealth and enterprise advertising. Precise details are unclear, but Team BAC appears to have retained digital, promotions and PR duties.

Adbrands Weekly Update 20th Feb 2014: Ads Of The Week: "Poolside" A great script is one of the main strengths of this new Cadillac ad from Interpublic's Rogue unit (mainly Hill Holliday, with support from Lowe Campbell Ewald). Also gorgeous photography, a fabulous setting and a strong performance from actor Neal McDonough, a familiar face even if you're not quite sure where from. Pretty cool all round in fact, designed to make Americans (but not perhaps anyone else) feel good about themselves and their work ethic. And why not, we say, if it can buy you a house and a car like that?

Adbrands Weekly Update 19th Dec 2013: ZenithOptimedia offset its RB losses with a few victories: it retained the substantial Mengniu dairy account in China after a review, picked up Australian media for Henkel from MEC, and won US media for financial services group Liberty Mutual, worth around $150m in annual billings. The latter also handed Havas Worldwide in New York a much-needed win, its biggest by far this year. Liberty Mutual's creative and media both transfer from IPG's Hill Holliday.

Adbrands Weekly Update 13th Jun 2013: In another major gain for Interpublic, General Motors wrapped up its review of Cadillac creative, dropping Publicis-owned Fallon in favour of a new IPG construct, to be entitled Rogue. This will pool executives from three Interpublic shops: Hill Holliday and Campbell-Ewald in the US, partnered by the global Lowe network. Significantly, Hill Holliday's chief creative officer is Lance Jensen, the former co-founder of indie agency Modernista, which handled the Cadillac account for much of the 2000s. 

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