Hill & Knowlton Strategies : advertising & marketing assignments

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Selected H&K Strategies case studies

Hill & Knowlton Strategies, as it became in 2011, is the smaller of two major public relations networks in WPP's portfolio. It operates a network of 85 offices in 45 countries (including 20 offices in the US and Canada alone) and has affiliate arrangements with independent agencies in several more markets. As a result, the firm claims to be the most "transnational" of the major PR networks. It offers the full range of public relations disciplines from investor and employee communications and public affairs to crisis management, consumer PR, sports marketing and sponsorship and so on. Subsidiaries include content agency SJP and technology PR Blanc+Otus. The firm was originally launched in Cleveland, Ohio, in 1927 by former newspaper man John Hill. Donald Knowlton joined the firm as joint partner a couple of years later, and it was one of the first American PR agencies to establish a presence in Europe after World War II. The business was acquired by JWT shortly after Hill's death in 1977, and entered the WPP portfolio ten years later. It was merged in 2006 with public affairs agency Public Strategies, whose founder Jack Martin is now group chairman & CEO of the combined business. The group suffered a difficult couple of years - WPP CEO Sir Martin Sorrell described it as "challenged" in 2014 and "less buoyant" than sister firm Burson-Marsteller in 2015, mainly as a result of tough trading in the US and China - before making a strong comeback in 2016. Industry watcher The Holmes Report named H&K EMEA Agency of the Year for the first time in more than a decade that year; and then again for 2018, saying "H&K has managed to blend operational discipline, a more entrepreneurial attitude, and strong creative to become a well-rounded business, equally strong in corporate reputation management and brand-building work." Holmes estimated fee income of $400m in 2017. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. 

Capsule checked 18th August 2018

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