Home Depot is the world's biggest home improvement retailer by a considerable margin. Each of its massive stores in North America stocks up to 40,000 different kinds of building materials, home improvement supplies and lawn and garden products, catering to professionals as well as amateur DIY-ers. However the slowing US housing market has prompted disappointing financial performance since 2007 including, that year, the first fall in comparable annual sales in the company's history. Despite its size, Home Depot has been cautious about moving beyond its home country, although it has operations in Canada and Mexico. An attempt to establish a presence in China failed to take off and was abandoned at the beginning of 2011. Nevertheless, Home Depot has often been highlighted as a potential bidder for Europe's DIY giant Kingfisher.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links:
Home Depot website
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 5th May 2016: Home Depot confirmed the departure of chief marketing officer Trish Mueller after five years in that role. She has been replaced by Kevin Hofmann, also director of online operations.
Adbrands Weekly Update 25th Sept 2014: Home Depot confirmed that it had suffered a huge breach of its IT security. It admitted that card information for as many as 56m customers had been stolen in a prolonged five-month attack by what it called "unique, custom-built malware". The size of the attack is even bigger than the raid on Target over the 2013 holiday season, in which details for 40m customers were hacked. Fraudulent transactions using the stolen cards have already begun to be identified across the US.
Adbrands Weekly Update 4th Sept 2014: Home Depot is the latest major US retailer to have suffered a serious data breach by cyber-thieves. US banks reported that a huge quantity of newly stolen credit card data is being offered for sale by Russian and Ukrainian hackers, and that the trails appear to lead back to Home Depot. The hackers claim to be retaliating for US and European economic sanctions against Russia. According to security analysts, the number of accounts compromised could even be bigger than the 40m customers who had details stolen via Target over the 2013 holiday season. Home Depot confirmed it is working with its banking partners and law enforcement agencies to investigate the situation.
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