HPE Hewlett Packard Enterprise (US)

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Hewlett Packard Enterprise is the company created in 2015 from the spin-off of the old HP group's enterprise-oriented servers, services and software divisions. Printers and PCs are still housed in what is now separate company HP Inc. However, HPE has continued to rationalise its own portfolio, with the partial or complete divestment of several units in order to focus on servers, storage systems and networking. It agreed to spin off its software division (including the ill-fated Autonomy business acquired by the old HP in 2011) into UK-based software group Micro Focus. However, the merger of most of its IT services business into rival Computer Sciences has given it a 50% stake in the significantly enlarged business, and a similar joint venture in China with rival H3C has given the combined business a clear lead in global servers. HPE/H3C has just under 20% global share of the server market to Dell's 18%. It sits behind its rival in storage systems. Other key rivals include IBM and Cisco. However the disposals of non-core businesses have whittled down revenues from over $50bn for the year to Oct 2016 to just $28.9bn for ye 2017. Meg Whitman, former CEO of Hewlett-Packard Company and before that eBay, is CEO of HPE, but plans to step down in 2018. Her successor will be current president Antonio Neri.

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.

Capsule checked 13th June 2017

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 24th May 2018: Ads of the Week "Tame The IT Monster". The new campaign from Publicis North America for Hewlett Packard Enterprise is pretty adorable, especially for what might otherwise have been a rather dry, business-oriented client. That's always a big challenge for an agency: make an otherwise rather boring or esoteric product appealing for the widest possible market. Though in some workplaces, you'd probably find more than a few people prepared to put up with this particular IT monster, 'cos he's so very very cute... 

Adbrands Weekly Update 23rd November 2017: Hewlett Packard Enterprise, the now entirely independent servers and storage company, delivered somewhat weaker annual performance than its former stablemate HP Inc. Reported revenues fell by almost half as a result of a series of disposals, while comparable continuing sales slipped 5% to $28.9bn. Net earnings plunged 90% to just $344m, reflecting the absence of the prior year's large gains from divested businesses. HPE CEO Meg Whitman announced plans to step down in early 2018. Her successor will be current HPE president Antonio Neri.

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