Integer Group : advertising & marketing assignments

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The Integer Group is a member of Omnicom's extensive portfolio of below-the-line marketing services shops, aligned primarily with Omnicom's TBWA network. In the early 2010s it absorbed several of the international outposts of that agency's Tequila Worldwide network. The agency specialises in retail, promotional and field marketing, or as the company describes it, "at the intersection of branding and selling". Headquartered in Denver, Colorado, Integer also has several other US offices including Dallas (in the same building as stablemates Marketing Arm and Tracy Locke, among others), Des Moines, Chicago and New York as well as network of regional field offices. There is also a broad international presence, with a total of 28 offices in 18 countries, most of them originally established to serve key client P&G. Mike Sweeney is CEO, with Jeremy Pagden as chairman. Advertising Age estimated revenues of $166m for 2017, including $146m in the US. Integer was founded in 1993 by Ron Askew and two colleagues, all formerly marketing executives from PepsiCo's Frito-Lay division. The company's first major client was US brewing giant Coors, which initially funded the venture. Mid-decade, Coors sold out of the business (although it remained one of the agency's biggest clients in the US until 2017) and Integer was subsequently acquired by Omnicom. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 5th October 2018

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