Interpublic (IPG) was the first of the world's multi-brand marketing organisations, created in the mid-1950s as the holding company for a collection of rival agencies acquired by what was then McCann-Erickson. It is still one of the 'Big Four' alongside WPP, Omnicom and Publicis. However, it struggled for most of the early 2000s with challenges in different parts of its portfolio. Initially, these difficulties stemmed from a string of expensive acquisitions in 1999 and 2000: Interpublic was plagued by problems as it attempted to integrate its new purchases. Matters were made worse by a disastrous investment in UK motor-racing and accounting errors which led to repeated restatements of the group's financial results. Meanwhile, there were significant client losses within its UM and Initiative media networks as well as from core creative agencies Lowe and McCann. A shake-up of senior management in early 2003 failed to put an end to these problems, which dragged on through 2004 and most of 2005. There was a further restructuring in 2006 which led to the merger of FCB with integrated network Draft to form Draftfcb, but that network too shed several key clients. In 2009, Interpublic slipped below Publicis for the first time to become the #4 ad organisation worldwide, and for the next few years struggled with yet another decline at lead network McCann. A series of management changes across the main agencies, and the relaunch of Draftfcb under its old name of FCB seemed finally to have drawn a line under past troubles by 2014, and Interpublic has in fact generally performed better than its peers in the face of the several challenges that have bombarded the industry since 2018. The group has for the most part steered well clear of big acquisitions since its troubles in the early 2000s, but notable recent additions to the portfolio were digital agency Huge in 2008 and data manager Acxiom in 2018. Michael Roth, CEO since 2005, passed over that role in 2021 to longtime lieutenant Philippe Krakowsky, though he remains executive chairman. Group revenues peaked in 2019 at $8.6bn before slipping back in 2020 to just under $8.1bn.
Capsule checked 12th March 2021
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Chart Interpublic's quarterly organic growth since 2016 (subscribers only)
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Historical profile information for Interpublic
Adbrands Daily Update 21st Jul 2021: Interpublic joined Omnicom with a strong rebound for 2Q 2021. Organic growth was 19.8%, slightly lower than Omnicom but against a stronger comparable year-ago position. IPG's net revenues came in at $2.27bn, which was actually the group's best ever result for 2Q. (The equivalent figure for 2019 was $2.1bn and all previous topline figures were below $2.0bn for this quarter). Net income for the quarter was $268m. On the face of it, Interpublic appears to have bounced back more strongly than its US rival. The regional pattern among important regions was similar to Omnicom, with Europe up most strongly at 27.9%, followed by the UK at 18.7% and the US at 17.4%.
Adbrands Daily Update 7th Jul 2021: Interpublic added a new CRM agency to its portfolio with the launch of Performance Art, led by the management team behind the group's existing unit FCB/Six. Andrea Cook, Ian Mackenzie, and Elizabeth Sellors, respectively CEO, CCO and COO of FCB/Six will transfer to the new agency in the same roles. Three current FCB/Six clients will also transfer to the new business: BMW, CIBC and Black & Abroad, the travel agency for whom FCB/Six collected a Grand Prix at Cannes 2019 in the Creative Data category.
Adbrands Daily Update 28th Apr 2021: Interpublic joined Publicis in the black for organic growth in Q1, though it still lagged behind its French rival at 1.9% globally (to the Groupe's 2.8%). There were still some issues in the US, where Interpublic was modestly negative at -0.2% but this was offset by a strong rebound in Europe. The UK managed 3.5%, but Continental Europe did even better at 12.4%. All other regional markets were positive. Reported revenues were $2.03bn with net income of $92.4m. See charts of all groups' organic performance (subscribers only).
Adbrands Daily Update 21st Oct 2020: Interpublic took a bit of a step backwards in 4Q, with organic decline increasing to -5.4%. However full year performance is still better than most rivals at -4.8%. (Publicis, the only other group to have reported so far was -6.3% for the year). Reported revenues for the year were $8.06bn, with net income of $354m. International markets continued to be the hardest hit in 4Q, down -10.5% organic combined compared to -1.8% in the US. On a region-by-region basis, Continental Europe slipped -7.3%, the UK -9.7% and Asia Pacific -17.4%. Latin America was actually up 2.3% but is Interpublic's smallest region by some margin.
Adbrands Daily Update 21st Oct 2020: Interpublic is in a strong position to once again top the class among marketing groups for organic performance. It's a reminder that you don't necessarily need Publicis Groupe's "unique" structure or expansive Marcel AI system to weather the Covid storm. Organic decline for 3Q was -3.7%, bring the 9-month figure to -4.5%. Both figures bested Publicis. The US-only slide of -2.4% was the same as the French group. Reported revenues of $1.95bn slipped -5.2% against the year-ago period, while a tax gain lifted net income by two-thirds to $280m. Separately, IPG announced that Michael Roth will surrender the role of CEO at the end of this year to longtime lieutenant Philippe Krakowsky, currently COO. Roth will become executive chairman.
Adbrands Daily Update 29th Jul 2020: Interpublic jumped straight to the top of the class among marketing group with 2Q results that were substantially better - or at least less terrible - than either of the two peers to have reported so far. Interpublic's organic decline for the peak lockdown second quarter was -9.9%, three points ahead of Publicis and 13 better than Omnicom. Reported revenues were $1.85bn but a sharp rise in "restructuring costs" (ie staff layoffs and lease surrenders) resulted in a net loss for the quarter of $43.9m. The US market did rather better than elsewhere with an organic decline of -8.0%, compared to -14.5% in the UK, -11.1% in continental Europe and -14.0% in APAC.
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