Syneos Health ( ex INC Research / inVentiv Health) : advertising & marketing profile

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inVentiv Health was until recently a leading privately owned US healthcare support services group offering a wide range of general outsourced services, including consultancy, clinical trials, pharmaceutical strategy, sales and commercial support. It was acquired in 2017 by smaller, publicly quoted competitor INC Research, a specialist in clinical research. The merged group adopted the new name Syneos Health. At the time of the merger, inVentiv already housed a substantial healthcare marketing division, formed in 2005 from the acquisition of inChord Communications by what was then Ventiv Health, the clinical services group spun out of former marketing services group Snyder Communications. As a result of selected additional acquisitions, the renamed InVentiv Health became one of the two largest networks dedicated exclusively to healthcare marketing. Its best-known subsidiary is healthcare advertising agency GSW Worldwide.

Which clients does GSW handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of GSW/Inventiv? see Healthcare Marketing Agencies index for other companies

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Recent stories from Adbrands Update:

Adbrands Weekly Update 11th Aug 2016: Healthcare marketing and outsourcing agency inVentiv has cancelled plans for an IPO this summer after receiving a large investment from private equity fund Advent, which will share ownership of the business with current investor Thomas H Lee Partners. Details of the deal have not been disclosed but are said to value the business at $3.8bn.

Adbrands Weekly Update 14th Apr 2016: Independent healthcare marketing and clinical services group InVentiv announced plans to issue an IPO with the aim of raising $100m to reduce debt and fund expansion. Privately owned by private equity, it is best-known for its healthcare marketing agency GSW.

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Subscribers may access the following website links here:

inVentiv Health website


GSW Worldwide Chandler Chicco
Addison Whitney Palio+Ignite
Navicor inVentiv Medical Communications

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