iProspect

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iProspect is the so-called "digital performance" arm of Dentsu Aegis Network, working alongside all-round digital network Isobar. Although it offers a broad range of services, it specialises in search, social media and affiliate marketing. A growing new line is content creation and development. Leading contract publisher John Brown Media, acquired by Dentsu Aegis in 2015, is now aligned with the UK arm of iProspect, and the network is continuing to expand its offering through additional purchases. In 2017, it added US digital marketer Leapfrog Online. The agency now claims a worldwide presence of more than 85 offices in 50 countries, including 44 outposts across the EMEA region and 10 in North America. Ruth Stubbs was appointed as global president in 2016. Adage estimated global revenues of $415m that year. The company was actually founded in Boston in 1996 by Fredrick Marckini, at the time the first agency to specialise in search marketing. (It even registered a trademark for itself as "the original search engine marketing firm"). The business was acquired by Aegis in 2004 for $50m, becoming the main media partner in the US for the Isobar creative network. A global rollout began in 2010; the UK office was formed from the rebranding of local digital media unit Diffiniti. Adbrands does not currently offer a business profile for iProspect but subscribers can access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 4th October 2017

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