Deere & Company (US)

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Deere & Company has been a manufacturer of agricultural equipment for 180 years, ever since Illinois blacksmith John Deere created a self-scouring polished steel plow in 1837. Members of the Deere family continued to lead the company for the next 140 years, as it expanded its range of products and global footprint. It now makes a variety of equipment ranging from industrial tractors and combine harvesters to residential garden mowers. There are joint ventures with Hitachi in the Americas and with Ashok Leyland in India to manufacture construction and forestry heavy machinery. The John Deere brand joined the ranks of Interbrand's Best Global Brands for the first time in 2011. For the year to Oct 2013, revenues hit record highs of almost $38bn, but have fallen back since then as a result of a slowdown in the global farming economy. Topline for the year to 2016 slipped back to $26.6bn. Samuel Allen is CEO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 4th February 2017

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