Deere & Company has been a manufacturer of agricultural equipment for 180 years, ever since Illinois blacksmith John Deere created a self-scouring polished steel plow in 1837. Members of the Deere family continued to lead the company for the next 140 years, as it expanded its range of products and global footprint. It now makes a variety of equipment ranging from industrial tractors and combine harvesters to residential garden mowers. There are joint ventures with Hitachi in the Americas and with Ashok Leyland in India to manufacture construction and forestry heavy machinery. The John Deere brand joined the ranks of Interbrand's Best Global Brands for the first time in 2011. For the year to Oct 2013, revenues hit record highs of almost $38bn, but have fallen back since then as a result of a slowdown in the global farming economy. Topline for the year to 2016 slipped back to $26.6bn. Samuel Allen is CEO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Who handles John Deere's advertising? Find out more from the Adbrands Account Assignments database
Capsule checked 4th February 2017
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2018