KBS is a well-regarded creative agency headquartered in New York, but now operating additional offices in Toronto, London and Shanghai. It is the latest incarnation of the agency originally known as Kirshenbaum Bond & Partners, and is one of the main units of marketing services roll-up MDC Partners. Former McCann NY president Lori Senecal joined the agency in 2009, adding her surname above the door, and original founders Richard Kirshenbaum and Jon Bond left not long afterwards, following their earn-outs from MDC.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links here:
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Adbrands Weekly Update 4th Jan 2018: Ads of the Week: "Opportunity Roars". A new year inevitably prompts questions about new beginnings and here's a cute spot from KBS New York for Monster.com. Now, Monster is very definitely not the global force it once was, but KBS is doing its best to support its position, and this purple Kong-alike makes an endearing (if slightly - and also literally - faceless) brand mascot.
Adbrands Weekly Update 16th Jun 2016: MDC Partners' KBS appointed its first global chief creative officer, in the shape of Patrick Scissons, who transfers from Grey Canada to work alongside global CEO Guy Hayward.
Adbrands Weekly Update 29th Jan 2015: Several marketing agencies could be at risk from bad debts associated with the closure of retail giant Target's operations in the Canada. Target owes a combined total of $3.4bn in connection with that business, including huge sums to suppliers such as Procter & Gamble (almost $690k) and Unilever ($338k). There are hundreds of creditors in total, but the single biggest is media agency Carat, owed more than $9m in media buys, while MDC's KBS and 72andSunny are out of pocket for almost $850k between them. Recruitment advertising agency TMP Worldwide is owed more than $440k and marketing communications firm Veritas $305k. Creditors are unlikely to get full payment for their bills, and will have to settle for a substantial discount, if indeed there is anything left in the pot after liquidation.
Adbrands Weekly Update 15th Jan 2015: MDC-owned KBS appointed ex-BETC and JWT executive Guy Hayward as its first global CEO. The network now has offices in London and Shanghai as well as the US and Canada.
Adbrands Weekly Update 21st Aug 2014: MDC Partners hit the acquisition trail once more, signing off on two deals in the space of a week. First up was a majority stake in acclaimed New York firm Hunter Public Relations, recently named as Consumer PR Agency of the year by industry watcher The Holmes Report. Clients include Kraft, Mondelez, Diageo and Hasbro. That was followed by purchase of a controlling stake in UK-based creative shop Albion, which becomes the first outpost of MDC's KBS+ agency outside North America. The renamed KBS Albion will continue under founder & CEO Jason Goodman. MDC's CEO Miles Nadal had flagged up the likelihood of several new acquisitions when delivering half-year results last month.
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