LatinWorks (US)


Texas-based LatinWorks is regarded as one of the leading Hispanic agencies in the US, but it is generating an increasingly large part of its business from general market rather than multicultural work. A string of significant wins during 2013 pushed it into first place among the country's Hispanic agencies that year, but it has slipped back since then. AdAge estimated revenues of $30m for 2015. More than half of billings were generated from non-multicultural marketing. The agency was founded in 1998 by Manny Flores and Alejandro Rujelas, previously senior marketers at Anheuser-Busch, still a key client. Both men remain joint managing partners. Christy Kranik is EVP & general manager. Omnicom acquired a 49% shareholding in 2006. Sibling is a satellite unit, jointly owned with mainstream agency GSD&M. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services; see here for information on how to subscribe.

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Capsule checked 17th August 2016

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