Liberty Mutual advertising & marketing assignments

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Selected Liberty Mutual advertising

Liberty Mutual is now America's third largest property and casualty insurer, sitting just behind Geico/Berkshire Hathaway. It manages a wider range of cover than some rivals, offering life, business and workers' compensation insurance, as well as more traditional private home and auto. It is the country's #3 home insurer, #5 in commercial auto and #6 in private auto. It also has a small but growing international footprint, with a direct presence in 18 international markets in China, India, Brazil and elsewhere. Liberty Seguros of Brazil, for example, was the official insurance provider for the 2014 World Cup, and the group also has a major presence in other sports including as sponsor of the US Olympics team, US soccer and US rowing. Total revenues topped $40bn for the first in 2018 at $41.6bn, with net income of $2.2bn. Private passenger auto insurance is the group's biggest line, accounting for just over a third of premium income. David Long is chairman & CEO. As the name suggests Liberty is a mutual association, jointly owned by its member policyholders. It was established in Massachusetts in 1912, adopting the current name five years later. During the 1990s the company built up a national and also international presence with a series of acquisitions. One of the most significant was smaller rival Safeco, acquired in 2008, which continues to operate as a separate brand. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 25th July 2019

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