Listerine: Brand Profile

Selected Listerine advertising

Listerine is one of the world's best-selling consumer healthcare brands. Until comparatively recently it was the oldest and biggest brand in the OTC portfolio of drugs giant Pfizer. That business was sold during 2006 to Johnson & Johnson, who now control the brand worldwide. Listerine is by far the biggest-selling mouthwash with around a third of the US market, more than three times that of closest rival Crest Pro-Health and Crest Whitening mouthwash. Listerine's sales have continued to build on the back of a series of clever spin-off products which have extended the brand into other parts of the oral care sector.

Which agencies handle advertising for Listerine? Find out more from the Account Assignments database

Who are the competitors of Listerine? See Pharmaceutical & Healthcare Sector index for other companies

Subscribers only: Adbrands profile Account assignments and selected contact information

Click here for an Adbrands Profile of Listerine (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

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Listerine website

Johnson & Johnson

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