ICC Lowe was originally the healthcare marketing arm of Lowe & Partners. In 2015, however, reporting responsibility for the three linked agencies of ICC, Pace and Trio was transferred to larger sister specialist FCB Health. In 2016, ICC and Pace themselves merged under the new name of Cure and the Lowe name was phased out.
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Adbrands Weekly Update 14th Jan 2016: Interpublic continued to consolidate its specialist FCB Health marketing network following the absorption of the old ICC Lowe Healthcare group last year. Now two of that network's standalone US units, ICC and Pace, are to merge under the new name of Cure. It will carry the tagline "an FCB Health company", as will the third of ICC Lowe's three main units Trio.
Adbrands Weekly Update 5th Mar 2015: Interpublic announced the consolidation of its two smaller healthcare marketing businesses as a single unit. Management responsibility for ICC Lowe, previously part of the Lowe & Partners group, is to transfer to larger sibling FCB Health. ICC Lowe's long-serving CEO Steve Viviano will depart after an initial integration period, but the three main units of ICC Lowe will continue to trade as separately branded agencies, at least for the time being, under the oversight of FCB Health CEO Dana Maiman. "More and more, we're seeing healthcare business contested at the holding company level," said Interpublic CEO Michael Roth, "with clients looking for truly comprehensive global solutions. We believe there is a real opportunity in focusing our healthcare marketing investment behind two strong global networks, McCann Health and FCB Health."
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