Lowe's (US)

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Lowe's is the world's second largest home improvement retailer (after Home Depot). Even as the #2 in the sector, Lowe's remains a massive business, one of America's 50 biggest companies, with revenues now over $65bn and more than 1,820 stores spread across 50 states, but with a distinct concentration in the Eastern US. Somewhat older than its main competitor, it was purely a regional business for many years, until the rapid growth of Home Depot inspired Lowe's too to establish a national presence. It has also been slower to build an international footprint, although it opened its first outlets in neighbouring Canada in 2007 and in Mexico in 2009. An attempt to establish a presence in Australia via a partnership with local retailer Woolworths was abandoned in 2016. Like other companies in this sector, Lowe's performance was held back in the late 2000s by the sharp downturn in the US housing market, but it has bounced back strongly in the mid 2010s.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 8th Mar 2018: US home improvement giant Lowe's has dropped longtime creative agency BBDO New York, and will instead farm out creative projects to a trio of roster shops: EP & Co (formerly Erwin Penland), The Via Agency and Saatchi-aligned hispanic agency Conill.

Adbrands Weekly Update 26th Jan 2017: US DIY store Lowe's promoted Jocelyn Wong to chief marketing officer, taking over from Marci Grebstein, who has left the company after just over a year in that role. Wong was previously the store's SVP, general merchandising.

Adbrands Weekly Update 14th May 2015: Ads of the Week: "Museum". BBDO New York resurrects several of the world's greatest painters in humorous vignettes to celebrate the launch of Sherwin-Williams' paint at Lowe's. Sherwin-Williams is something of a local icon in the US, like Dulux is in the UK, and apparently this is the first time its paints have ever been sold outside their own stores. Here's the full compilation, but there's also a collection of shorter painter-specific spots. Our personal favourite is Van Gogh.

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