The Martin Agency is one of the largest advertising shops in the Southeast US, and a leading non-network agency within Interpublic. Headquartered in Richmond, Virginia - a city not otherwise noted for its ad agencies - Martin also has an office in New York. It became part of the Interpublic portfolio in 1993, but operates as a standalone unit within the group. It has been one of IPG's strongest-performing subsidiaries in recent years, attracting considerable acclaim for its multiple different campaigns for Geico, and picking up the substantial Wal-Mart account in 2007. Its run of account wins continued throughout 2008 and 2009, earning it the title of US Agency of the Year from Adweek.
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 14th Jul 2016: Walmart announced a wide-ranging strategic alliance with Publicis Groupe's Publicis Communications division, aligning creative, digital and shopper marketing with the French-owned business. The brief also includes "resources outside of marketing, including capabilities to support corporate reputation and technology that builds relationships with customers." That's presumably a consultancy angle to be managed via Publicis.Sapient. Though the deal is described as non-exclusive, it will lead to the termination of the retailer's nine-year creative relationship with IPG's Martin Agency, in favour of a new dedicated entity drawing resources from various different agencies under the Publicis umbrella. The core contributor will be Saatchi & Saatchi, which already produces advertising for Walmart in the US, and captured advertising for the retailer's UK subsidiary Asda earlier in the year.
Adbrands Weekly Update 7th Jan 2016: Ads of the Week: "Flextacular". The Martin Agency's campaigns for direct insurer Geico just get odder and odder. Not all the concepts work, but new ones appear so often it hardly seems to matter. The latest features a couple of oddball bodybuilders, and a new vocabulary based around the friendly appellation Bro'. Also, proof that changing to Geico can enhance your life in ways you'd never expect. Learn the whole Brocabulary by clicking through at the close.
Adbrands Weekly Update 2nd July 2015: The 2015 Cannes Lions Festival finished off on Saturday night with a big blowout of awards. The Film category had two Grand Prix winners. The Martin Agency's four-seconds-plus "Unskippable" campaign for Geico took one of the pair of Grand Prix in Film, satirising pre-roll ads on YouTube and elsewhere. They can't be skipped after four seconds because they're already ended - but you wouldn't want to skip because of what happens next. The second went to F/Nazca Saatchi & Saatchi's mash-up/homage to many of the most celebrated photographs of the 20th century, recreated in an extended ad for Leica.
Adbrands Weekly Update 5th Mar 2015: Ads of the Week: "Unskippable: Family". The Martin Agency have long excelled at the comically absurd in their multiple prolific campaigns for insurer Geico. This latest series is a post-modern riff on the idea of "skippable" ads, those commercials which TV viewers fast-forward through to get back to the main programme. Here's one ad you wouldn't even want to skip. Top marks to the whole family - especially the kids - for not cracking up. You can catch up with two more funny executions over on our Facebook page.
Adbrands Weekly Update 13th Mar 2014: Ads Of The Week: "Ice Cream Headache". The Martin Agency have resurrected and restyled the "cookie guys" who served as the brand mascots for America's second most popular cookies, Chips Ahoy!, from 2002 to 2010. We think the new guys are even better, certainly more adorable. Plenty of mileage here for multiple gags. You can see a selection of others from the current campaign on our Facebook page.
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