Martin Williams (US)

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Long established as one of the leading mid-size creative agencies in the US Midwest, Minneapolis-based Martin Williams operates as a standalone unit within Omnicom. In recent years, it has become increasingly reliant on regional or business-oriented accounts. The agency was originally established in 1947 by Royce Martin and Larry Williams, and drifted along for many years with mostly regional accounts. The business was bought out in 1984 by creative team Dave Floren and Tom Weyl, who strengthened the agency with several national accounts before selling it in 1989 to British group Gold Greenlees Trott, then making a bid to become a global marketing group. In 1998, though, GGT came close to collapse as a result of its over-ambitious purchase of French group BDDP. The group was rescued by Omnicom, becoming the core of TBWA's new international network. Martin Williams transferred into the Omnicom portfolio, but was allowed to keep separate branding. Advertising Age estimated revenues of $26m in 2016. Satellite units include international multilingual creative unit TripleInk and PR agency Karwoski & Courage. Long-serving creative chief and CEO Tom Moudry retired from the ad industry in 2017 and was not directly replaced; Lori Davis is president. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 18th December 2017

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