McCann Health is the specialised healthcare marketing division within McCann Worldgroup, and the largest of two such unitss within Interpublic (the other is FCB Health). What was once a collection of several separately branded and sometimes competitive units under the overall McCann Healthcare umbrella has gradually been consolidated to form a single entity with a shared management structure and P&L. Most rival healthcare agencies from other groups have adopted a similar strategy. Separate brand names remain for the time being, but these are gradually becoming secondary to the the over-arching McCann Health brand. It was named Healthcare Network of the Year in both 2016 and 2017 at the Cannes Lions Festival.
Which clients does McCann Health handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of McCann Health? see Healthcare Marketing Agencies index for other companies
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Recent stories from Adbrands Weekly Update:
Adbrands Daily Update 3rd Jan 2019: In what is arguably one of the biggest creative coups date for the healthcare marketing sector, McCann Health appointed industry star Matt Eastwood as its new global chief creative officer. It marks a rare crossover from mainstream creative to healthcare. Eastwood was most recently worldwide CCO at J Walter Thompson, and was previously the creative leader at DDB in both New York and Australia, at Y&R and at M&C Saatchi.
Adbrands Weekly Update 22nd Nov 2018: Jeremy Perrott, who was abruptly fired as chief creative officer of McCann Health earlier this year after ten years in that role, is suing his former employer and parent Interpublic for "defamation, tortious interference with contract, common law conspiracy and gross negligence". He is seeking damages and compensation of over $25m. The specific reasons for his firing were not made public at the time. Perrott says in his filing that he was told it was for "inappropriate language"; primarily two comparatively minor sexual innuendos, both of which he denies. The allegations are, he says in the suit, "Deceitful. Vengeful. Told with reckless disregard for the truth. Cowardly lies that poison and kill a man’s reputation. Rob him of his life’s work. Turn him into a leper and an outcast." In addition, he claims, he was "denied the right" to defend himself and instead was "immediately sacked and ordered to return to Australia". Interpublic responded with a statement: "We stand by our actions to protect our employees and our earlier and truthful statements. We will defend the case vigorously."
Adbrands Weekly Update 19th Jul 2018: Jeremy Perrott, chief creative officer for McCann Health was fired, apparently for using "offensive and inappropriate language" to colleagues in violation of the company's Code of Conduct. He has spent almost 30 years at McCann, the last ten as CCO.
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|McCann Healthcare||McCann HumanCare|
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