McCann Health is the specialised healthcare marketing division within McCann Worldgroup, and the largest of two such units within Interpublic (the other is FCB Health). What was once a collection of several separately branded and sometimes competitive units under the overall McCann Healthcare umbrella has gradually been consolidated to form a single entity with a shared management structure and P&L. Most rival healthcare agencies from other groups have adopted a similar strategy. Some separate brand names remain for the time being, but these are gradually becoming secondary to the the over-arching McCann Health banner. The group has been named Healthcare Network of the Year at the Cannes Lions Festival three out of four years since 2016. (Sibling FCB Health took the title for 2018). The traditional flagship of McCann Healthcare was always McCann Torre Lazur; originally launched by Joe Torre in 1979, but acquired by Interpublic in 1996 and aligned as part of the McCann Worldgroup. The Torre Lazur name had been phased out by mid 2019. It is partnered by McCann Echo, still operating separately; as well as more specialised managed care unit, McCann Managed Markets. Two other pillars of the group were provided by McCann Healthcare, previously McCann Regan Campbell; and also McCann HumanCare, established in 2003 within the main McCann New York agency. Both now operate under the McCann Health name. More specialised medical communications were unified in the 2000s under two brands, Caudex and Complete Medical Communications (or CMC). Both still exist separately, along with linked agency Healthvizion. John Cahill is global CEO of McCann Health. However long-serving chief creative officer Jeremy Perrott was abruptly dismissed in 2018. He was eventually replaced by former JWT worldwide CCO Matt Eastwood. AdAge estimated global revenues of $221m in 2018, including $135m in the US.
Capsule checked 9th May 2019
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Historical profile information for McCann Health
Recent stories from Adbrands Update:
Adbrands Daily Update 18th Jun 2019: The McCann Health global network was off to a cracking start at Cannes Lions 2019, winning both healthcare Grand Prix as well as the title of Healthcare Agency of the Year for the third time in four years. McCann Shanghai took the top prize in the Pharma category with its "Breath of Life" app for GlaxoSmithKline. Designed specifically for top Chinese social network WeChat, the app allowed consumers to test themselves for chronic obstructive pulmonary disease (COPD) by blowing across the microphone of their smartphone. Meanwhile, McCann Tel Aviv collected the Grand Prix for Health & Wellness with "ThisAbles", a set of custom-created product adaptors for Ikea that make furniture more accessible for disabled cistomers. The adaptors can be created on 3D printers instore or online for delivery to customers' homes.
Adbrands Daily Update 3rd Jan 2019: In what is arguably one of the biggest creative coups date for the healthcare marketing sector, McCann Health appointed industry star Matt Eastwood as its new global chief creative officer. It marks a rare crossover from mainstream creative to healthcare. Eastwood was most recently worldwide CCO at J Walter Thompson, and was previously the creative leader at DDB in both New York and Australia, at Y&R and at M&C Saatchi.
Adbrands Weekly Update 22nd Nov 2018: Jeremy Perrott, who was abruptly fired as chief creative officer of McCann Health earlier this year after ten years in that role, is suing his former employer and parent Interpublic for "defamation, tortious interference with contract, common law conspiracy and gross negligence". He is seeking damages and compensation of over $25m. The specific reasons for his firing were not made public at the time. Perrott says in his filing that he was told it was for "inappropriate language"; primarily two comparatively minor sexual innuendos, both of which he denies. The allegations are, he says in the suit, "Deceitful. Vengeful. Told with reckless disregard for the truth. Cowardly lies that poison and kill a man’s reputation. Rob him of his life’s work. Turn him into a leper and an outcast." In addition, he claims, he was "denied the right" to defend himself and instead was "immediately sacked and ordered to return to Australia". Interpublic responded with a statement: "We stand by our actions to protect our employees and our earlier and truthful statements. We will defend the case vigorously." UPDATED: McCann and Perrott settled the case in May 2019 "in a manner acceptable and confidential". No details were disclosed.
Adbrands Weekly Update 19th Jul 2018: Jeremy Perrott, chief creative officer for McCann Health was fired, apparently for using "offensive and inappropriate language" to colleagues in violation of the company's Code of Conduct. He has spent almost 30 years at McCann, the last ten as CCO.
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