McCann Erickson - or just plain McCann as it is now better-known - still claims to be the biggest worldwide agency network by global footprint. The main agency specialises in traditional advertising, but it also offers a broad range of other marketing services under the banner of the McCann Worldgroup, which coordinates input from several other Interpublic-owned agencies including Momentum, MRM, Futurebrand, Weber Shandwick and production division Craft. A dynamic force during the 1990s, McCann stumbled badly at the beginning of the following decade, distracted by accounting irregularities and management problems. The loss of the prestigious Coke Classic account in several important markets was a severe blow. McCann recovered some of its composure and steadily re-strengthened its client portfolio during the 2000s, before stumbling again from 2010 onwards. Despite its worldwide presence, it came under intense pressure from more nimble competitors in several key markets, and has had to fight hard to keep hold of key clients like Verizon, Microsoft and General Motors. A change of CEO at the end of 2012 - Harris Diamond was previously head of Weber Shandwick - restored McCann's poise and performance since then has been generally solid or better. Reflecting that recovery, McCann was named as Adweek's Global Agency of the Year at the end of 2019, its first such global accolade in two decades. McCann is still arguably Interpublic's flagship network, with offices in 93 countries worldwide from Albania to Zimbabwe and all stops inbetween. The main agency also houses a number of bespoke client units including Commonwealth McCann (for Chevrolet) and M:United (for Microsoft). The engine of the whole network inevitably is North America, with ten separate branded outposts, more than any other mainstream rival. AdAge estimated global revenues for the main agency of $1.4bn in 2019. Combined with its associated Worldgroup agencies that figure rises to $2.8bn or more than a quarter of Interpublic's total income. Harris Diamond stepped down from the Worldgroup after eight successful years. His successor is Bill Kolb, previously COO. Chris Macdonald, previously president of the main McCann advertising network, was confirmed as its chairman & CEO in 2021. Also that year, global creative chief Rob Reilly resigned to become group CCO of WPP. His successor is Alex Lopez.
Capsule checked 7th December 2020
Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Historical profile information for McCann Erickson
Marketer Moves 17th Mar 2022: New president at McCann UK & Europe. See Marketer Moves (members only).
Marketer Moves 8th Feb 2022: New leadership at McCann Germany. See Marketer Moves (members only).
Marketer Moves 1st Oct 2021: New president & CCO at McCann Worldgroup. See Marketer Moves (members only).
Marketer Moves 30th Jul 2021: New leadership at McCann in North America, Japan & APAC. See Marketer Moves (members only).
Adbrands Daily Update 18th Jan 2021: "Paradise". L'Oreal Paris tries something new in this CGI-enriched campaign from McCann Paris (and director Bruno Aveillan). We've become used to reasonably straight-forward celebrity to-camera endorsements for L'Oreal's flagship cosmetics brand but this new spot opts for a lavishly fantastical approach as angel ambassadors Elle Fanning and the Cuban-American singer Camila Cabello bungee-jump for beauty over Paris. It certainly grabs the attention.
Adbrands Daily Update 14th Jan 2021: WPP scored a significant coup by poaching widely admired creative leader Rob Reilly to become its new global chief creative officer, filling shoes left empty since John O'Keeffe departed last year. Reilly will take up that role in May, moving from McCann Worldgroup where he has been creative chairman since 2014. Previously he spent a decade at Crispin Porter & Bogusky when that agency was at its peak. WPP said in a statement that Reilly will work with CEO Mark Read and the leadership of WPP's individual agencies to "champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to WPP's clients. He is also tasked with attracting and nurturing the best creative talent, driving inclusion and diversity in creative work and teams, and working with technology partners to fuel the creativity needed for their platforms."
Adbrands Daily Update 11th Jan 2021: New McCann Worldgroup CEO Bill Kolb kicked off the new year with a reappraisal of some of the roles of his senior management team. There were no unexpected changes. Chris Macdonald, previously global president of advertising & allied agencies, was instead confirmed as chairman & CEO of the main McCann agency network. Harjot Singh, previously chief strategy officer for McCann's EMEA network, was handed a global brief, and MRM's CEO Kate MacNevin added the title of chairwoman.
Adbrands Daily Update 15th Oct 2020: Interpublic announced a management succession at McCann Worldgroup. Harris Diamond will retire at the end of the year after a successful eight-year tenure as chairman & CEO. He will be succeeded by Bill Kolb, currently COO, and a 21-year veteran of Worldgroup.
Adbrands Daily Update 12th Oct 2020: "Us Dreamers". The stakes arguably couldn't be higher for the impending battle royale between Microsoft and Sony's new competing consoles, both set for launch in time for the holiday season. With new lockdowns looming, home entertainment has never been more important. This spectacular spot from 215 McCann for the new Xbox X and S series borrows the body and digital likeness of 'Get Out's Daniel Kaluuya for a true out of body experience, the flipside if you like of what he went through in that breakthrough movie.
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