McGarryBowen (US)

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McGarryBowen established a reputation as one of the top agencies in the US as a result of an awe-inspiring run of big account wins in the late 2000s and early 2010s. In pitches, its record was virtually unblemished, and even the handful of important accounts it lost after 2005 ended up back at the agency again after a couple of years elsewhere. It's proof that experience counts. McGarryBowen may seem like a "new" agency but in fact its leaders have a long and distinguished record in the industry, dating back to the 1970s. McGarryBowen was already established as one of New York's most admired independents when it was acquired in 2008 by Japanese giant Dentsu. It continued to win new clients at an extraordinary rate, placing it high among the fastest-growing agencies in the US. It launched its first European offices during 2012, with the rebranding of Dentsu outposts in London and Duesseldorf. Further openings in other markets have followed. These have occupied much of the agency's time and energy, and new business performance has been somewhat less starry since 2013, though there have still been several key wins. It is the lead advertising network within what is now Dentsu Aegis Network.

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Dentsu Aegis Network

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 13th Jul 2017: Ads of the Week: "RoboBoy". Clearly the way to a Dutch girl's heart is by becoming a real-life Transformer. This cute campaign for Volkswagen is from McGarryBowen's newly acquired outpost in Amsterdam, Achtung! It should provide considerable inspiration for parents seeking the ultimate fancy dress outfit for their offspring, but we're wondering if some form of Transformers royalty deal was necessary with Paramount and Hasbro. Separately, McGarryBowen announced the departure of New York chief creative officer Matthew Bull (one-time head honcho of South Africa's old Lowe Bull agency). No word of Bull's destination but North America CCO Ned Crowley will take over the reins on an interim basis. To relieve some of the pressure in the main Chicago office, Kurt Fries was promoted to local chief creative officer for that office.

Adbrands Weekly Update 13th Oct 2016: Dentsu Aegis Network's relentless acquisition drive rolled on. Latest addition to the portfolio is Happy Creative Services in Bangalore. This joins the McGarryBowen network as Happy McGarryBowen. It is the network's 13th office worldwide, joining other Asia pacific region outposts in Shanghai, Hong Kong and Singapore.

Adbrands Weekly Update 28th Apr 2016: The Clorox Company ended its 20-year association with DDB, dividing creative and digital duties for all brands between FCB and Dentsu Aegis Network, mainly McGarryBowen. FCB will take over all the company's cleaning products, as well as Glad food wrap and trash bags. McGarryBowen gets a collection of lifestyle brands including Burt's Bees cosmetics, Kingsford charcoal and Brita water filters. However it won't handle Clorox-owned salad dressings Hidden Valley and KC Masterpiece, because of a conflict with its existing assignments for Kraft. Those will handled by a separate Dentsu Aegis unit, still to be confirmed.

Adbrands Weekly Update 11th Feb 2016: Dentsu Aegis Network continues to build its McGarryBowen international network. Latest addition to the fold is Dutch agency Achtung, which now becomes the Amsterdam outpost of the business.

Adbrands Weekly Update 17th Dec 2015: It's been a busy week for McGarryBowen with the appointment of its first US management team, coordinating all three offices in New York, Chicago and San Francisco. Previously each had operated separately. New York chief Simon Pearce was named as regional president, with Chicago's Ned Crowley becoming US chief creative officer. Separately, the agency established its first office in France, with the acquisition of luxury specialist Same Same But Different, which also has satellites in Shanghai and Hong Kong. Its founder Michel Campan was appointed as president of a new McGarryBowen Luxury division.

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