IPG Mediabrands is the umbrella entity created by Interpublic in summer 2008 to oversee the activities of the group's various media-related units. It is an equivalent to WPP's GroupM, Omnicom's OMG and Publicis's VivaKi. Initiative and UM (or Universal McCann) are the group's two main planning and buying networks, and they were joined in 2012 by new launch BPN. Magna Global, originally created to handle group-wide buying in major markets on behalf of all IPG companies, is now primarily a research and market forecasting business. In addition IPG owns or part-owns a large number of smaller media agencies around the world.
Which clients does Mediabrands handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Mediabrands? See ranking of Leading Media Agency Brands
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:
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|Reprise Media||Orion Trading|
|IPG Media Lab||Spring Creek|
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 2nd Jun 2016: It was quite a quiet week for account assignments. Interpublic had the best of it, with two key wins for its media networks. The Government of the Netherlands, or Rijksoverheid, awarded its consolidated domestic media business to Initiative following a tender. It is one of the country's biggest advertisers. The planning business was previously split between four separate agencies, while buying had been managed by GroupM. Meanwhile, UM was reported to have won the global Tourism Australia account out of OMD.
Adbrands Weekly Update 29th Oct 2015: Interpublic has agreed to take a majority stake in Canada's biggest media independent, Media Experts. No price tag was disclosed and the agency will retain a separate identity under the IPG Mediabrands umbrella, working alongside UM and Initiative. Founder & CEO Mark Sherman is to remain as leader.
Adbrands Weekly Update 17th Sep 2015: So far at least, Interpublic's Mediabrands division is holding its own in the so-called "mediapalooza" review frenzy. Johnson & Johnson's US media business wasn't officially under review (unlike the international assignments) but this week, the healthcare giant said it would be transferring media buying for that mammoth account back to J3, the dedicated unit under the umbrella of IPG's UM network. The assignment had been handled for the past year by OMD.
Adbrands Weekly Update 12th Mar 2015: Matt Seiler is to step down in May as CEO of Interpublic's Mediabrands media umbrella in favour of Henry Tajer, currently group COO and CEO of Mediabrands Australia. Seiler will stay on for the remainder of 2015 as global chairman.
Adbrands Weekly Update 5th Jun 2014: Mauricio Sabogal, president of Interpublic's low-profile third media network BPN, has resigned to join WPP's outdoor specialist Kinetic as CEO. It's the second high-profile departure at IPG's media division, following Jacki Kelley's resignation last week.
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