Merkle (US)

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Merkle is a leading US database marketing agency operating mainly in the US. Headquartered near Baltimore in Maryland, Merkle also has offices in 15 other cities including Boston, Chicago, Denver, Philadelphia and Seattle. It has also begun to establish an international presence, with outposts in the UK, Spain and China. Merkle was the only database marketer to be selected by Forrester Research as one of the country's leading suppliers by overall quality in three consecutive reports during the 2000s. It was one of only two leaders (alongside Wunderman) among database marketing providers for Forrester 4Q 2015. In August 2016, Merkle agreed to be acquired by Dentsu Aegis Network for an undisclosed sum.

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Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 11th Jan 2018: The remaining pool of mid-size independent agencies just got even smaller with the acquisition of US digital and loyalty marketing shop HelloWorld by Dentsu Aegis Network. The Detroit-based agency, best-known for sweepstakes, games and promotional contests, joins DAN's Merkle data and CRM division. Though it maintains a low profile, HelloWorld has some heavy hitters on its client list, including Coca-Cola, Johnson & Johnson and Microsoft. Former Experian, Carlson and FCB exec Peter DeNunzio will remain as CEO.

Adbrands Weekly Update 21st Dec 2017: Dentsu Aegis Network snapped up technology media agency DWA, appointed only last week as Cisco Systems' new global media shop. The agency has become a division of DAN's data and CRM network Merkle.

Adbrands Weekly Update 3rd Nov 2016: In another major blow to major marketing networks, the WSJ reports that Warner Bros and sister business HBO have moved their US digital media accounts - Warner's alone is worth in excess of $250m in billings - from Omnicom's OMD to Merkle, the CRM agency recently acquired by Dentsu Aegis Network.

Adbrands Weekly Update 11th Aug 2016: Hot on the heels of its deal for Gyro, Dentsu Aegis Network added another string to its bow with the acquisition of US CRM giant Merkle. The purchase will fill a significant hole in the group's US portfolio, which currently lacks strength in data-marketing. Terms were not disclosed, but media reports identified a valuation for Merkle of $1.5bn including debt. Dentsu said Merkle has revenues of $436m last year. DAN is buying out Merkle's majority shareholder, the investment fund Technology Crossover Ventures, and other investors. However, management and employees will collectively retain a minority holding in the business.

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