Monster Worldwide (US)

Selected Monster advertising

Monster Worldwide is still a global leader in online recruitment and career services but has suffered a rough ride since its heyday in the late 2000s. Founded as TMP Worldwide, the company initially established itself as the world's number one "yellow pages" agency during the early 1990s, before powering on to become the #1 recruitment and executive search specialist. Its phenomenal growth was driven by a relentless acquisition strategy. It acquired more than 70 businesses between 1997 and 2000, but revenues began to fall following the economic downturn of 2001. In 2003 TMP adopted the name of its flagship business, the career portal Following a sharp rise in sales in 2004, the company has gradually offloaded its marketing services units to focus solely on the Monster online business. However another set of global economic troubles since 2009, as well as the emergence of social networks such as LinkedIn, have thrown a number of obstacles into Monster's path, and it has been forced to quit several international territories to focus more closely on the equally challenging US market. TMP Worldwide is now an entirely separate company. Timothy Yates became CEO of Monster in 2014. Revenues for 2015 were $667m, less than half their 2008 peak of $1.3bn. However the group was back in profit after several years of losses. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 17th February 2016

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Adbrands Weekly Update 4th Jan 2018: Ads of the Week: "Opportunity Roars". A new year inevitably prompts questions about new beginnings and here's a cute spot from KBS New York for Now, Monster is very definitely not the global force it once was, but KBS is doing its best to support its position, and this purple Kong-alike makes an endea

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