Monster Worldwide is still a global leader in online recruitment and career services but has suffered a rough ride since its heyday in the late 2000s. Founded as TMP Worldwide, the company initially established itself as the world's number one "yellow pages" agency during the early 1990s, before powering on to become the #1 recruitment and executive search specialist. Its phenomenal growth was driven by a relentless acquisition strategy. It acquired more than 70 businesses between 1997 and 2000, but revenues began to fall following the economic downturn of 2001. In 2003 TMP adopted the name of its flagship business, the career portal Monster.com. Following a sharp rise in sales in 2004, the company has gradually offloaded its marketing services units to focus solely on the Monster online business. However another set of global economic troubles since 2009, as well as the emergence of social networks such as LinkedIn, threw a number of obstacles into Monster's path, and it was forced to quit several international territories. Revenues for 2015 were $667m, less than half their 2008 peak of $1.3bn. However the group was back in profit after several years of losses. The following year, Monster was acquired by diversified HR and recruitment services provider Randstad for $429m. In 2018, it sold its operations in the Middle East and Asia to focus on North America and Europe. Key subsidiaries include more targeted sites like Military.com and scholarship search director Fastweb. TMP Worldwide is now an entirely separate company. Sister services within Randstand include RiseSmart, Sourceright and Twago. Monster no longer breaks out its own sales, but Randstad is the global leader in HR services with revenues of €23.3bn in 2017. Mark Stoever is CEO of Monster. Linda Galipeau is Randstad's board member for Monster, as well as selected other branded subsidiaries and English-speaking markets.
Capsule checked 16th March 2018
Which agencies handle advertising for Monster.com? Find out more from Adbrands Account Assignments
Who are the competitors of Monster? The world's three biggest HR services providers are Randstad, Adecco and Manpower. See Business Services Sector index
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries.
Adbrands Social Media 1st May 2018: "Froklift". Always check check and check again your spelling when you submit your next job application! That's the invaluable life lesson from KBS's latest campaigns for Monster.com. It's a rule you should never forget. There are two campaigns so far (and more to come we'd wager) but this one is our particular favourite.
Adbrands Weekly Update 4th Jan 2018: Ads of the Week: "Opportunity Roars". A new year inevitably prompts questions about new beginnings and here's a cute spot from KBS New York for Monster.com. Now, Monster is very definitely not the global force it once was, but KBS is doing its best to support its position, and this purple Kong-alike makes an endearing (if slightly - and also literally - faceless) brand mascot.
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