Moxie advertising & marketing assignments

Profile subscribers click here for full profile

Moxie is a full-service digital agency with four offices in the US. It is owned by Publicis Groupe. Unlike most other such agencies, Moxie operates not as part of a creative network or as a standalone agency, but under the umbrella of media network Zenith. That's primarily as a result of its positioning as a specialist in digital content, rather than traditional web design or ecommerce. In 2013, the group acquired Enguage, a digital & direct agency in Ohio, for an undisclosed sum and the two business were combined under the Moxie name. That almost doubled the agency's size. AdAge estimated revenues of $110m for 2015. Suzy Deering resigned as CEO of Moxie in 2015 to become CMO of eBay. She was replaced by Sean Reardon, also CEO of Zenith USA. Solange Claudio is president. Moxie was originally launched in 2000 by former commercials prodco executive Kris Zagoria. She sold the business to Publicis in 2006, and left the company three years later. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which clients does Moxie handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of Moxie? see Leading US Agencies

Capsule checked 18th August 2018

Recent stories from Adbrands Update:

Adbrands Weekly Update 13th Mar 2014: Publicis Groupe's Moxie and Enguage digital strategy and content agencies officially merged as a single business under the Moxie name. The merged unit continues to operate under the umbrella of media network ZenithOptimedia.

Adbrands Weekly Update 15th Aug 2013: Maurice Levy just can't stop buying companies. This week, he pushed ahead with another acquisition, snapping up US digital marketer Enguage for an undisclosed sum. The business is to be merged with Moxie, the digital content business which already sits within Publicis' ZenithOptimedia network. The new name of the combined business hasn't been confirmed; currently it's billed as MoxieEnguage.

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 35,000 worldwide account assignments for over 9,500 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

Subscribe to to access the full profile and account assignments

All rights reserved © Mind Advertising Ltd 1998-2020