MRM Worldwide rebranded in 2014 under the name MRM McCann to highlight its role as the direct and digital relationship marketing network within the McCann Worldgroup. It absorbed what was previously Zentropy Partners in 2004. The agency suffers from a somewhat lower profile than rival networks, with its own branding overshadowed by the parent Worldgroup banner. That began to change in 2017, when the Spanish office won MRM's first ever Grand Prix at Cannes for a campaign for Santander.
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Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 22nd Jun 2017: Ads of the Week "Beyond Money". There's a big dose of Black Mirror to this beautifully realised short story commissioned by Banco Santander from MRM/McCann and director Kike Maillo. Money isn't everything, even to a bank. The film delivered McCann's 4th Grand Prix to-date at Cannes 2017, this time in the new Entertainment category. Settle down in a comfortable chair and indulge yourself for 15 minutes.
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