National Beverage Corp (US)

National Beverage is now the 4th largest manufacturer of carbonated soft drinks by volume in the US, though it trails far behind leaders Coca-Cola, PepsiCo and Dr Pepper Snapple by revenues. Its traditional lead brand Shasta celebrated its 125th anniversary in 2014 and is available in more than 30 different flavours including cola, tonic water, ginger ale and most recently as sparkling water. However, its most successful brand by far in recent years has been LaCroix, umbrella for a growing collection of flavoured "clean" sparkling water products containing no additives or sweeteners, just "natural essence oils" derived from different fruit. It has proved to be one of the most unexpected successes of the soft drinks sector in recent years, with sales doubling in both 2015 and 2016. Shasta and LaCroix are partnered by flavoured soda Faygo, also available in numerous varieties, Everfresh, Home Juice and Mr Pure juice drinks, Crystal Bay and ClearFruit bottled waters and Rip It energy drink. Revenues for the year ending May 2016 were $705m. Nick Caporella is chairman & CEO and also the company's founder and controlling shareholder. He launched the company in 1985 as a sideline to a diversified group involved in construction and telecoms cabling, following the purchase of Shasta from what was then Sara Lee. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who are the competitors of National Beverage? See Soft Drinks Sector for other companies  

Capsule checked 28th March 2017

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