Nationwide Mutual Insurance (US)

Selected Nationwide advertising

Nationwide Mutual is one of America's best-known traditional insurers, but it has lost market share in key areas in recent years as a result of the rapid rise of more aggressive direct sellers such as Geico and Progressive, concentrating on the passenger auto segment. It slipped to 8th place among America's all lines property & casualty insurers in 2016 (but remains #3 in commercial auto). Nationwide provides a wide range of cover services, arguably the broadest offering of any US insurer. It is for example the country's #1 pet insurer, as well as the leader in farmowner insurance, the area in which it originally concentrated. It was founded in 1926 by members of the Ohio Farm Bureau, and gradually expanded its coverage into other farming states over the next 30 years, adopting the Nationwide name for the first time in 1955. It still maintains close links to farm bureaus and associations in 11 major farming states. Part of the company went public in 1997 as Nationwide Financial, but surrendered that listing just over a decade later to become an entirely private mutual organisation. Subsidiary brands include VPI, Harleysville, Titan, Allied and Scottsdale. Operating revenues were $25.9bn in 2015. Steve Rasmussen is CEO. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which agencies handle advertising for Nationwide? Find out more from Adbrands Account Assignments

Who are the competitors of Nationwide? See Financial & Insurance Sector for other companies

Capsule checked 10th August 2016

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured. All rights reserved Mind Advertising Ltd 1998-2018