Nationwide Mutual Insurance (US)


Selected Nationwide advertising

Nationwide Mutual is one of America's best-known traditional insurers, but it has lost market share in key areas in recent years as a result of the rapid rise of more aggressive direct sellers such as Geico and Progressive, concentrating on the passenger auto segment. It slipped to 8th place among America's all lines property & casualty insurers in 2016 (but remains #3 in commercial auto). Nationwide provides a wide range of cover services, arguably the broadest offering of any US insurer. It is for example the country's #1 pet insurer, as well as the leader in farmowner insurance, the area in which it originally concentrated. It was founded in 1926 by members of the Ohio Farm Bureau, and gradually expanded its coverage into other farming states over the next 30 years, adopting the Nationwide name for the first time in 1955. It still maintains close links to farm bureaus and associations in 11 major farming states. Part of the company went public in 1997 as Nationwide Financial, but surrendered that listing just over a decade later to become an entirely private mutual organisation. Subsidiary brands include VPI, Harleysville, Titan, Allied and Scottsdale. Operating revenues were $25.9bn in 2015. Steve Rasmussen is CEO. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Nationwide? See Financial & Insurance Sector for other companies

Capsule checked 10th August 2016

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