Nestlé Purina Petcare

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Nestlé is serious about being the world's leading food company: it wants to be #1 in pet food too, with brands including Purina, Friskies, Felix and Alpo. In 2000 the group announced the acquisition of Ralston Purina, then America's foremost pet food business. Once a mammoth conglomerate with interests ranging from pet food and grocery products to batteries and ice hockey, Ralston Purina had undergone a gradual dismantling since the late 1980s. Merged with Nestlé's existing Friskies business to form Nestlé Purina, the company now sits behind Mars in global cat and dog food, but is the clear leader in the US. It is also now a major force within Nestlé, generating around 12% of group sales and 15% of profits. 

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Nestlé Purina / Friskies summarises the company's history and current operations and also contains the following brand links:

Nestlé Purina website


Felix Dog Chow
Friskies Vital Balance
Fancy Feast Cat Chow
Go Cat SecondNature
Mighty Dog Purina Special Care
Come'n Get It Purina ONE
Alpo ProPlan
Winalot Tidy Cats
Lucky Dog Breeze For Cats



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