Neutrogena is one of the biggest brands in the personal care portfolio of Johnson & Johnson, and the company's highest spending advertiser, far ahead of stablemates such as Tylenol or Listerine. It is the country's #1 general skincare brand, available in a wide variety of products, ranging from cleansers and moisturizers to haircare products, cosmetics and anti-aging creams. Recently it has established a strong presence in acne treatments with its SkinID range and innovative Light Therapy face mask. Customers outside the US may be most familiar with Neutrogena's "Norwegian Formula" hand and body moisturising products, but in fact this is a well-established American business which started as a maker of mild glycerine soaps before diversifying into haircare products in 1980. It is partnered within the J&J portfolio by three other flagship brands: Aveeno, Clean & Clear and RoC.
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