News Corporation USA advertising & marketing assignments

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Selected News Corp USA advertising

Inevitably, the US remains News Corporation's biggest single global market, even after the 2013 demerger of the Fox entertainment assets. Its operations straddle traditional newspaper publishing, book publishing, digital real estate and - for the time being at least - coupon and instore markerting. Most of News Corp's original US newspaper and magazine portfolio was sold during a restructuring in the late 1980s and early 1990s. However, the company retained tabloid New York Post - the city's oldest paper, and the #3 seller, with average circulation of around 420,000 copies daily - as well as current affairs magazine The Weekly Standard. In 2007, News Corp made a $5bn offer to acquire Dow Jones, the publisher of financial bible The Wall Street Journal, which remains the top-selling national newspaper in the US with average daily print circulation of 1.3m copies in 2Q 2016, and 950k paid digital subscriptions. Other titles in the Dow Jones portfolio include investors' weekly Barron's and online news service MarketWatch. The group also currently controls News America Marketing, one of the biggest publishers of instore and home-delivered leaflets and brochures in the US. However, that business has been an increasingly uncomfortable fit, and is being divested in 2020. The group's book publishing operation is HarperCollins, now the #2 global book publisher by revenues after Random House Penguin. Although it is best-known for general fiction and self-help titles it has established a strong presence in faith-based books as well as romantic fiction, through acquisitions including Zondervan, William Morrow, Harlequin and Mills & Boon. In 2014, the group acquired US digital real estate publisher Move Inc, whose titles include Realtor.com and Moving.com. That business is now the US partner for the group's existing property websites in Australia. News Corp's US businesses operate more or less independently of one another. Local leaders include Dow Jones CEO William Lewis, Harper Collins CEO Brian Murray and The New York Post CEO Sean Giancola. The US contributed revenues of $3.9bn in fiscal 2018, or approx 43% of the group total.

Capsule checked 22nd July 2019

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Historical profile information for News Corporation

Recent stories from Adbrands Update:

Adbrands Daily Update 31st Mar 2020: After several months seeking a buyer for its newspaper coupon inserts business News America Marketing, News Corp finally secured a buyer. Private equity firm Charlesbank Capital Partners is to acquire an 85% stake in NAM for $235m in cash. News Corp will retain the remaining shares.

Adbrands Daily Update 6th Nov 2019: "Read Yourself Better". Social media gets another kicking this week in a fine new film from The & Partnership for the Wall Street Journal. We're devotees of the WSJ's business and general news coverage ourselves, even if we do have reservations about several of the paper's opinion columnists, who tend to be ultra-conservative apologists for the current resident of the White House. Still, the overall argument is a compelling one, and it's always fun to see social media get a punch in the eye.

Adbrands Weekly Update 16th Aug 2018: Net losses at Murdoch-controlled News Corporation more than doubled in the year to June 2018 to $1.4bn as a result of impairments and costs associated with the merger of Australian pay-TV channels Fox Sports and Foxtel and also against US-based marketing arm News America. Revenues rose 11% to $9.0bn, with almost half the uplift coming from newly consolidated Foxtel. The group's star performer was once again the digital real estate division, comprising Realtor.com and Move.com in the US and RealEstate.com.au in Australia. Its revenues soared 22% to $1.1bn, and operating profits jumped 24% to $401m, accounting for around 40% of group profits. Revenues in the core newspaper division edged up just 1% to $5.1bn but operating income slipped 5%.

Adbrands Weekly Update 24th Jun 2018: Cannes Lions 2018: And so Cannes Lions 2018 draws to a close. Two separate campaigns won different Grand Prix with a similar theme of recreating a lost voice. The Grand Prix for Creative Data went to Irish agency Rothco for 'JFK Unsilenced', a campaign for the Irish edition of News Corporation's The Times newspaper. On the day John F Kennedy was assassinated, he was on his way to the Dallas Trade Mart to deliver a speech. The speech was already written but he died before he could deliver it. Rothco used vocal extracts from 831 other speeches delivered by JFK to recreate the one he never gave, spoken in his own voice. A similar concept lay behind Australian agency BWM Dentsu's 'Project Revoice' campaign for The ALS Association. ALS sufferer Pat Quinn helped to launch the ALS Ice Bucket Challenge - a huge viral triumph four years ago - while himself suffering from the early stages of the disease. He is no longer able to speak, so BWM Dentsu pioneered a technique for cloning and rebuilding his voice so that he can communicate naturally with his carers; the same technique can now be deployed for other sufferer of the disease. This was the worthy winner of the Grand Prix for Good.


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