Ogilvy CommonHealth : advertising & marketing assignments

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Ogilvy CommonHealth is one of the world's leading healthcare communications groups and the largest within the WPP portfolio. Advertising Age estimated revenues of $180m in 2018. It was formed in 2010 from the merger of two separate networks already by then operating under the group umbrella: Ogilvy Healthworld and CommonHealth. Healthworld - originally Girgenti Hughes Butler & McDowell, and later a unit of Bates Worldwide - was inherited as part of WPP's acquisition of Cordiant. CommonHealth had started life as health marketing pioneer Thomas Ferguson Associates, before being acquired by WPP in 1983. The two businesses were merged in 2010 under a single senior management team. The family of numerous separately branded companies which had co-existed within CommonHealth for the most part adopted the parent brand following the merger, instead of retaining their own distinct identities such as Ferguson, Carbon or Altum. Nevertheless, the group continues to house separate units in the US specialising in different disciplines such as consumer care, medical marketing, medical education and analytics. All these units are situated on the group's expansive campus in Parsippany. In addition, the business has an extensive global presence, with its own outposts in 16 countries worldwide in addition to representation in many more via the main Ogilvy agency. Andrew Schirmer joined the network in 2018 from McCann Health as North America CEO. Claire Gillis is international CEO. In 2017, Ogilvy merged most of its separate marketing services satellites back into the main agency under a single management team. CommonHealth survived that initial restructuring, remaining a separate entity under the umbrella of newly created group umbrella WPP Health & Wellness. A second and wider restructuring in 2018 led to the merger of all the group's US-based healthcare agencies into their parent agencies, including CommonHealth into Ogilvy. International operations will retain a separate entity for the time being.

Capsule checked 25th February 2019

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