P&G Health Care is the business unit which houses Procter & Gamble's oral care and general OTC healthcare products. Among the major global brands housed within this division are Crest and Oral-B, Vicks and Peptobismol. The portfolio has undergone several major changes in recent years, not least the sale of what was once a substantial pharmaceuticals division to Warner Chilcott for $2.8bn. In a further adjustment to the focus of the business, P&G's OTC healthcare products outside North America were transferred into a new joint venture with generic manufacturer Teva at the end of 2011. The Health Care division was reshuffled in 2013, with feminine care shifted across to Baby & Family Care and replaced by Iams pet care and the Gillette grooming business. Iams was later sold, and Gillette carved out as a separate division.
Selected P&G Health Care advertising
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Adbrands Weekly Update 12th Mar 2015: Chinese regulators fined Procter & Gamble almost $1m for making false claims in advertising for its top-selling Crest toothpaste. It said that the company had overstated product benefits in respect of its Crest Whitening variant, and digitally altered images to make teeth look whiter than they were. Local news sources said the Rmb6bn fine (around $960,000) was a record for this type of misdemeanour. In the ad, a well-known local TV presenter was seen worrying that her teeth wouldn't be white enough for a magazine photoshoot. As a result of brushing with Crest for just one day, she ends up with dazzlingly white teeth. P&G accepted that its claims had not been sufficiently "precise".
Adbrands Weekly Update 23rd Oct 2014: A string of other major changes at P&G were announced this morning as we went to press. These include the retirement of several senior leaders including North America president Melanie Healey and P&G Prestige president Joanne Crewes. New appointments include Carolyn Tastad, who becomes president, North America selling & market operations; Jeff Schomberger becomes global sales officer, customer business development; Patrice Louvet takes over as president, P&G Prestige and adds responsibility for global salon professional; Charlie Pierce becomes president, global grooming; Steve Bishop becomes president, global oral care.
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