Porter Novelli (US)


Porter Novelli is the smallest of the three main international public relations networks within the portfolio of marketing group Omnicom. Industry watcher The Holmes Report estimated fee income of $127m in 2015, putting the agency among the top 16 worldwide, but some way behind its Omnicom stablemates FleishmanHillard and Ketchum. The agency provides a broad range of PR communications services across nine global practices, but it is perhaps strongest in three key sectors of brand marketing, technology and healthcare. It also has a long-established reputation for public affairs work, which was its original focus when it launched in the 1970s. 

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 9th Mar 2017: The steady drip of consolidation throughout the global marketing services industry continues. Omnicom announced plans to merge its three global PR networks of FleishmanHillard, Ketchum and Porter Novelli in France, Italy, Netherlands and Spain. The three separate brands will be retained, at least for the time being, along with separate client liaison teams, but senior management and back office operations will be combined and the merged unit will work from a single combined office with a unified P&L under the overall banner of Omnicom PR Group, or OPRG. Leaders put an upbeat spin on the plan. "We are now going to have critical mass in a way we haven’t before," said FleishmanHillard global CEO John Saunders. "I think for everybody it gives expanded growth opportunities as well as potential career paths in businesses that will be significant bigger than they would have been in the past."


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Porter Novelli website

Omnicom

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