P&G Baby, Feminine & Family Care

Profile subscribers click here for full profile

Procter & Gamble created a new Baby Feminine & Family Care business unit in 2013 as part of a general reshuffle of its corporate restructure. The new paper and pulp-based business houses several of the group's biggest brands, including the overall top-seller, Pampers, with sales in excess of $10bn. This is partnered with the global sanitary protection business led by two other megabrands, Always and Tampax, as well as as Bounty towels and Charmin toilet tissue in North America. P&G sold off its international towels and tissue business in 2007.

Selected P&G Baby & Family Care advertising

Which agencies handle advertising for Procter & Gamble? Find out more from Adbrands Account Assignments

Who competes with Procter & Gamble? See Household Care Sector for other companies

Subscribers only: Adbrands profile Account assignments and selected contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 9th Apr 2015: Ads Of The Week "Naptime". Saatchi & Saatchi New York delivers another set of likeable, well-observed spots for P&G's second-string nappy brand Luvs, contrasting the different attitudes of nervous first-time parents from well-experienced seconders. It's a clever concept, one every twice-plus parent will recognise. Some of the set-ups are funnier than others, but all are warm and true. 

Profile subscribers click here for full profile

Subscribers may access the following website links:


Bounty Luvs


Procter & Gamble

Subscribe to Adbrands.net to access the full profile and account assignments

All rights reserved © Mind Advertising Ltd 1998-2018