Procter & Gamble created a new Baby Feminine & Family Care business unit in 2013 as part of a general reshuffle of its corporate restructure. The new paper and pulp-based business houses several of the group's biggest brands, including the overall top-seller, Pampers, with sales in excess of $10bn. This is partnered with the global sanitary protection business led by two other megabrands, Always and Tampax, as well as as Bounty towels and Charmin toilet tissue in North America. P&G sold off its international towels and tissue business in 2007.
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Adbrands Weekly Update 9th Apr 2015: Ads Of The Week "Naptime". Saatchi & Saatchi New York delivers another set of likeable, well-observed spots for P&G's second-string nappy brand Luvs, contrasting the different attitudes of nervous first-time parents from well-experienced seconders. It's a clever concept, one every twice-plus parent will recognise. Some of the set-ups are funnier than others, but all are warm and true.
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