Publicis Worldwide consolidated its interests in the US and Canada in 2013 under a newly created Publicis North America operating unit. The French agency has steadily built its presence in the region through a series of acquisitions. The main agency remains Publicis USA, with several offices across the nation; Riney in San Francisco (formerly Publicis & Hal Riney) retains separate branding, although since 2008 it has reported into the main centralised management structure. In summer 2012, the New York office of Publicis merged with stablemate Kaplan Thaler to form Publicis Kaplan Thaler. More recently, Dallas-based database marketing agency Hawkeye joined the portfolio in 2014 under the new name of Publicis Hawkeye. What was once a small roster of specialist marketing satellites has now mostly been reintegrated into the main agency. However, parent Publicis Group also owns the Razorfish, Digitas and Rosetta digital and direct agencies.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links:
|Publicis USA||Bromley Communications|
|Publicis & Hal Riney||Publicis Modem|
|Publicis in the West||Burrell Communications|
Adbrands Social Media 18th Jun 2018: There are more smiles than belly laughs in Publicis New York's latest for Heineken USA but at the very least it recovers some of the ground lost by that controversial, supposedly racist campaign for Heineken Light, and is far superior to those grim spots featuring Benicio del Toro. The squares' party is especially well characterised. We're not quite so sure about the hipsters' hangout. Would they really still be playing that old surfing chestnut Surfin' Bird in 2018?
Adbrands Weekly Update 24th May 2018: Ads of the Week "Tame The IT Monster". The new campaign from Publicis North America for Hewlett Packard Enterprise is pretty adorable, especially for what might otherwise have been a rather dry, business-oriented client. That's always a big challenge for an agency: make an otherwise rather boring or esoteric product appealing for the widest possible market. Though in some workplaces, you'd probably find more than a few people prepared to put up with this particular IT monster, 'cos he's so very very cute...
Adbrands Weekly Update 24th Aug 2016: Publicis Groupe celebrated a big gain over Omnicom with the capture of more or less all marketing duties for Hewlett Packard Enterprise, the mainly B2B company spun out of the old HP group last year. Publicis New York will take over creative from BBDO, supported by Optimedia on media, and Digitas and Razorfish for CRM and digital. Omnicom will retain PR and promotional marketing duties. The other half of the old HP business, responsible for computers and printers, remains with Omnicom.
Adbrands Weekly Update 11th Feb 2016: Industry legend Linda Kaplan Thaler, former CEO of what was previously Publicis Kaplan Thaler New York, is leaving the group to set up her own production business with her husband.
Adbrands Weekly Update 30th Sept 2015: Publicis New York was a surprise winner in the protracted Sears Holdings reviews, taking over creative duties from McGarryBowen (which withdrew from the review earlier this year) on the main Sears account. Meanwhile, Kmart will move from FCB Chicago to Havas Worldwide, which also retained the Craftsman, Die Hard and Kenmore tool and appliances brands; and Havas Media was reappointed for media. Publicis New York was also awarded US and worldwide media duties for Citigroup, in place of main incumbent MEC. Media will be absorbed into One Citi Global, a dedicated unit within Publicis Worldwide set up to manage integrated creative and digital marketing for the US bank.
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