Publicis Worldwide consolidated its interests in the US and Canada in 2013 under a newly created Publicis North America operating unit. The French agency has steadily built its presence in the region through a series of acquisitions. The main agency remains Publicis USA, with several offices across the nation; Riney in San Francisco (formerly Publicis & Hal Riney) retains separate branding, although since 2008 it has reported into the main centralised management structure. In summer 2012, the New York office of Publicis merged with stablemate Kaplan Thaler to form Publicis Kaplan Thaler. More recently, Dallas-based database marketing agency Hawkeye joined the portfolio in 2014 under the new name of Publicis Hawkeye. What was once a small roster of specialist marketing satellites has now mostly been reintegrated into the main agency. However, parent Publicis Group also owns the Razorfish, Digitas and Rosetta digital and direct agencies.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links:
|Publicis USA||Bromley Communications|
|Publicis & Hal Riney||Publicis Modem|
|Publicis in the West||Burrell Communications|
Adbrands Weekly Update 24th Aug 2016: Publicis Groupe celebrated a big gain over Omnicom with the capture of more or less all marketing duties for Hewlett Packard Enterprise, the mainly B2B company spun out of the old HP group last year. Publicis New York will take over creative from BBDO, supported by Optimedia on media, and Digitas and Razorfish for CRM and digital. Omnicom will retain PR and promotional marketing duties. The other half of the old HP business, responsible for computers and printers, remains with Omnicom.
Adbrands Weekly Update 11th Feb 2016: Industry legend Linda Kaplan Thaler, former CEO of what was previously Publicis Kaplan Thaler New York, is leaving the group to set up her own production business with her husband.
Adbrands Weekly Update 30th Sept 2015: Publicis New York was a surprise winner in the protracted Sears Holdings reviews, taking over creative duties from McGarryBowen (which withdrew from the review earlier this year) on the main Sears account. Meanwhile, Kmart will move from FCB Chicago to Havas Worldwide, which also retained the Craftsman, Die Hard and Kenmore tool and appliances brands; and Havas Media was reappointed for media. Publicis New York was also awarded US and worldwide media duties for Citigroup, in place of main incumbent MEC. Media will be absorbed into One Citi Global, a dedicated unit within Publicis Worldwide set up to manage integrated creative and digital marketing for the US bank.
Adbrands Weekly Update 2nd July 2015: Publicis confirmed that it would drop the Kaplan Thaler tag from the New York office of Publicis Worldwide, now once again Publicis New York. However Linda Kaplan Thaler will continue in her role as chairman of the agency. The change coincided with Publicis Worldwide's confirmation as the new lead agency for the Heineken beer brand, following the termination last week of the brewer's relationship with Wieden & Kennedy.
Adbrands Weekly Update 29th Jan 2015: Ads of the Week "The Mother 'Hood". Remember the TV news guys' gang fight from the movie Anchorman? Publicis Kaplan Thaler clearly do, because it's inspired this hilarious viral for Abbott Labs' infant nutrition brand Similac. Let's face it, everyone has their own ideas about the best way of parenting. But what if you had to decide it once and for all with a gang fight? Breast is besters vs stay-at-home dads? Gay moms vs bottle feeders? Bring it on!
Adbrands Weekly Update 21st Aug 2014: Publicis North America named Julie Levin as chief marketing officer, filling a position that had been vacant since Chris Shumaker left the company last year to join FCB. Levin moves from The Martin Agency, where she was chief growth officer.
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