Publicis Worldwide consolidated its interests in the US and Canada in 2013 under a newly created Publicis North America operating unit led by former Publicis Canada boss Andew Bruce. The French agency has steadily built its presence in the region through a series of acquisitions since the Publicis name was first established in the US in 1987. The main agency remains Publicis New York but there are several other offices across the nation. Riney in San Francisco (formerly Publicis & Hal Riney) retained separate branding for many years, but since 2008 it has reported into the main centralised management structure. In summer 2012, the New York office of Publicis merged with stablemate Kaplan Thaler to form Publicis Kaplan Thaler; that reverted to Publicis New York in 2016 following the departure of CEO Linda Kaplan Thaler. Dallas-based database marketing agency Hawkeye joined the portfolio in 2014 under the new name of Publicis Hawkeye. What was once a small roster of specialist marketing satellites - most notably Publicis Dialog and Publicis Modem - has been absorbed into the main agency. Digital agency Nurun still operates under its own name under the overall Publicis North America umbrella. The combined business is now a unit of the parent Groupe's Publicis Communications division, working increasingly closely with sister agencies including Leo Burnett and Saatchi & Saatchi. A new cross-group unit, Department W, was established at the beginning of 2019 to develop advertising for key Saatchi client Walmart. Publicis Health operates separately.
Capsule checked 3rd August 2018
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Account assignments & selected contact information
Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Historical snapshot information for Publicis USA
Adbrands Social Media 18th Jun 2018: There are more smiles than belly laughs in Publicis New York's latest for Heineken USA but at the very least it recovers some of the ground lost by that controversial, supposedly racist campaign for Heineken Light, and is far superior to those grim spots featuring Benicio del Toro. The squares' party is especially well characterised. We're not quite so sure about the hipsters' hangout. Would they really still be playing that old surfing chestnut Surfin' Bird in 2018?
Adbrands Weekly Update 24th May 2018: Ads of the Week "Tame The IT Monster". The new campaign from Publicis North America for Hewlett Packard Enterprise is pretty adorable, especially for what might otherwise have been a rather dry, business-oriented client. That's always a big challenge for an agency: make an otherwise rather boring or esoteric product appealing for the widest possible market. Though in some workplaces, you'd probably find more than a few people prepared to put up with this particular IT monster, 'cos he's so very very cute...
Adbrands Social Media 6th Apr 2017: The new campaign from Publicis New York for HPE is almost great. There's the germ of a fine, funny ad here, but all those dull buzz-phrases - "legacy technology", "hybrid IT", "we can finally work the way we want to" - get in the way, along with the unnecessarily nerdy pay-off and reassuring warm voiceover. As Adobe's campaigns have demonstrated time and again, you don't have to *be* IT in an ad to sell IT effectively.
Adbrands Social Media 27th Feb 2017: Walmart wasn't the only advertiser flashing the cash on Oscars night with a big media buy. GM's Cadillac ran four spots through the telecast. The most daring, arguably, was this one from Publicis New York, which came closest to making an explicit comment on current events. Even so, Cadillac itself has sought to play down any controversy. "It's neither a political or social statement," said marketing director Melody Lee. "It is simply a celebration of the incredible American spirit, and of a country that when united, inspires, enables and achieves."
Adbrands Weekly Update 24th Aug 2016: Publicis Groupe celebrated a big gain over Omnicom with the capture of more or less all marketing duties for Hewlett Packard Enterprise, the mainly B2B company spun out of the old HP group last year. Publicis New York will take over creative from BBDO, supported by Optimedia on media, and Digitas and Razorfish for CRM and digital. Omnicom will retain PR and promotional marketing duties. The other half of the old HP business, responsible for computers and printers, remains with Omnicom.
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